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Who is this Course for?
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Introduction
6:00
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Preview
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PPT Google Ads Course
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Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
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Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
34:00
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How to setup daily budget ?
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How to Calculate the Initial Daily Budget in the Beginning ?
19:00
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Google_Ads_Report_(Sep)
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Understanding the proper Conversion setup (Advance Level )
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Understanding Difference between Events and Conversions
3:00
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Conversion Action/ Goal And Account Level Conversions
24:00
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PPT Conversion Goals and Conversions Default Conversions
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Primary and secondary Conversions
14:00
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PPT Primary vs Secondary Conversions
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Setting up Conversions from Google Ads Based on Thank you Page
30:00
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Setting up Conversions from Google Ads Based on Ajax Forms
9:00
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Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level - No Coding method
7:00
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Setting up Normal/Standard Remarketing Code on Website in Correct Way
15:00
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PPT Remarketing Code
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Offline Conversions in Google Ads (Method/1 - Gclid Method)
22:00
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PPT Offline Conversions
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What are Enhanced Conversions
11:00
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PPT Enhanced Conversions
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How to setup Enhanced Conversion for web using GTM
13:00
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How to setup Enhanced Conversion for leads using GTM
10:00
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Installing Analytics And Other Tools
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Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.
12:00
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Search Ads Mastery
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Understanding the keywords Match type of new Era
23:00
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PPT Keyword match Types
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Keyword Research and Ad Group theming.
43:00
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PPT Keyword Research & ad Group theming
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The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)
4:00
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PPT Keyword Prioritization
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New Ways of Implementing Negative keywords in Google Ads
28:00
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PPT Negative Keywords
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URL Parameters and Dynamic URL parameters at advance Level
28:00
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PPT UTM Parameters Advanced
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How to create Remarketing Audiences based on website Visitors
16:00
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PPT Audience Manager
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How to use Audiences in Google Ads Search Ads (Targeting and Observation)
11:00
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PPT Adding Audiences in Search Campaigns
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How to Use Remarkeing Audience in Search Ads - RLSA
4:00
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Avoid Fake clicks
12:00
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PPT How to Avoid Fake Clicks
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Understanding All bidding Strategies for Search Ads [Advanced]
33:00
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PPT Bidding Strategies Masterclass
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Advanced Concept of Portfolio Bidding Strategies for Better optimization
11:00
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PPT Portfolio Bidding Strategy
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Using DSA in Search Ads
10:00
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All Search based Experiments
10:00
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Search Term Reports like Experts
8:00
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Concept of Budget Pacing
20:00
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PPT Budget Pacing And Report
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Hidden Secret Competitive Metrics
13:00
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PPT Competitive Metric Google Ads
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Scaling methods in Google Ads for Search Ads
29:00
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PPT Scaling Search Ads
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Campaign Optimization
19:00
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The Art & science of Persuation from Google Ads Copy
25:00
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PPT Ad Copy
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Understanding the Concept and use of Google Ads Text Customizers
8:00
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Display Campaigns
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Where to use Display Ads
11:00
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Bidding Strategies for Different puporses of Display Ads
9:00
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Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads
15:00
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Types of Audiences : Other Audiences Explained.
14:00
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Display Campaign Creatives Mastery
18:00
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HTML 5 Creatives for Google Display Ads
8:00
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HTML 5 Assets
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Display Campaign Optimization
13:00
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Google's Attribution Masterclass
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Google's Attribution Masterclass
20:00
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Difference Between Conversion and Conversions (Conversions by Time) - Important
2:00
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Masterclass on Seasonality Adjustments
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Masterclass on Seasonality Adjustments
9:00
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Call Only Campaigns
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Call Only Conversion Setup / Call Reporting Feature and Google Forwarding No.
11:00
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Call Tracking on Website - Complete Setup using GTM
5:00
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What is the role of Call Tracking and Analytics tool in Google Call Ads Tracking ecosystem - Explained.
14:00
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Basic Metric and Reporting Metric for Call Ads
6:00
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Understanding more about Advanced Call Ads (How to Structure and create Call only Ads)
22:00
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Call Ads - Important Points
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Shopping Ads & Performance Max Campaigns
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Ecosystem of Google Shopping Ads (Must Watch - Important Video)
32:00
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How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based Wordpress Website (Step by Step Process)
30:00
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Sending All the Ecommerce Events along with Dynamic Values from Wocommerce Wordpress website to GA4 using Web GTM
7:00
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Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail
7:00
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Setting up a Google Merchant Center Account - Right Way
10:00
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How to Setup Primary Feed in Google Merchant Center for a Wordpress website
21:00
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Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.
11:00
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Master the Product Feed Optimization
14:00
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Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center
10:00
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Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?
9:00
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Standard vs Performance Max Campaigns
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What are the Audience Signals in PMax Campaigns and How they Should be used ?
9:00
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Audience Signals - Performance Max
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What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.
20:00
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New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns
7:00
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How to Structure and setup Standard Shopping Campaigns in the Beginning
16:00
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What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)
10:00
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Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store (Practical)
14:00
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Shopify - Purchase Event with Enhanced Ecommerce
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Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes
17:00
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Dynamic RM Codes to Populate Datalayer
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Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps
10:00
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Using DSA in Ecommerce
15:00
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Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads
14:00
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Advanced Performance Max Script to Get more insights.
5:00
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Script
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Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools
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App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking
18:00
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How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.
10:00
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How to create the proper structure for App Install Campaigns.
13:00
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Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns
7:00
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Unlocking the Demand Gen Campaigns
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Introduction and Best Practices of Google Ads - Demand Gen Campaigns
15:00
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Youtube Ads Mastery Module
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Creating the Youtube based Audiences - by Connecting Youtube Channel to Google Ads Account
5:00
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What can be the different Tools to check Competitors Youtube Ads
3:00
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Different Situations to use Infeed Video Ads & Skippable Ads
10:00
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Skippable Ads - Campaign for keyword based Targeting
15:00
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Skippable Ads - Campaign for placement based Targeting
11:00
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How to Create Conversion based YT Campaign for TOF audience + Remarketing Audience to get conversions
12:00
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Introduction to YT Shorts Ads & How to create those Practically
6:00
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Super Audience Campaign - Offer based Campaign strategy
7:00
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How to Use video Analytics and other Video Reports to Optimize Campaigns for better Performance ?
14:00
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Mastering Google Ads Editor Account Like a Pro
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Introduction to Google Ads Editor - How it works (Beginner Friendly Video)
13:00
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Replacing & Appending Texts and other Filters and Functions in Google Ads Editor
6:00
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Custom Rules (Prebuilt) in Google Ads Editor
6:00
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Reports (PreBuild & Creating New Reports )
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What are the inbuild reports in Google Ads Course. (Most Important Report)
22:00
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Scripting Masterclass
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Google Ads Scripts for the Purpose of Reporting
7:00
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Manager Account Script for No Impressions & Account Anamoly Detector Script (Practical)
11:00
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Google Ads Scripts _
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Discovery Call Templates & Guidance (D2C as well as Lead Generation)
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Discovery Call Templates (D2C as well as Lead Generation)
19:00
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Discovery Calls
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Exact Audit Templates (d2c as well as Lead Generation)
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Exact Audit Templates (D2C as well as Lead Generation)
8:00
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Media Buying Template For Google Ads
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Media Buying Template For Google Ads
15:00
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Updates 2024
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[08/04/2024] Use Whatsapp Extension in Google Ads
2:00
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[29/04/2024] How to Quickly create Columns for Secondary Conversions in Google Dashboard
4:00
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[30/04/2024] How to Create two new Important Metrics for the Optimization Purpose
4:00
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[24/10/2024] Conversion Tracking Sheet for Google Ads
4:00
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Sheet Link
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[24/10/2024] 2 Feeder Google Ads Campaign Strategy (Lastest)
10:00
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Case Studies
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[14/05/2024] Case Study - A Flight Booking Company
25:00
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[03/06/2024] Case Study - Lead Generation using Google Ads for travel Company
17:00
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QUIZ TO GET CERTIFICATE
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Certificate quiz
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