Note : Live Classes starting from 12th July, 2024

Our Course Specialities : 

✅ Complete Practical Course/ Live Sessions 

✅ 2 Months Course - Monday - Wednesday- Friday (7:30pm - 9:30pm)

✅ Get Certified by our Agency UT Digital Media 

✅ Tasks and Assignments during each Topic based on Practical Projects and Scenarios. 

✅ Recordings will be available.

✅ Limited Seats

✅ Trainers : Umar Sir & Sahil Sir

✅ Note: Only Selected Students will be taken into the course. 

✅ There is be private group / Community with batchmates. (Access will be there Post Course)

✅ Who can attend : D2C Founder , Performance Marketers, Media Buyers

 

1. Introduction & Orientation

Kickstart your journey with an overview of the course and what to expect.

Set clear goals for the next few weeks.
Understand how this course will transform your D2C marketing strategies.

2. Understanding the D2C Ecosystem

Dive into the fundamentals of D2C and learn the 4 Ps of the game:

Product: What makes a winning product in D2C?
Price: Pricing strategies that drive conversions.
Place: Setting up your sales channels for success.
Promotion: Building marketing campaigns that stand out.

3. Performance Marketing (Meta Ads)

Master ad campaigns with a proven structure for 2025:
The LOSS Method: Launch, Optimize, Stabilize, Scale.
Advanced Funnel Strategies: How to map your buyer journey.
Scaling Hacks: Techniques to unlock higher budgets effectively.
Remarketing Pro: Nail your retargeting ads like a boss.
Stop Loss Optimization: Cut your losses before they hurt.

4. Cracking Advanced Meta Metrics

Move beyond ROAS to truly measure success:
Why ROAS isn’t enough (and what to track instead)

Key Metrics:

AOV & LTV: How to calculate and boost them.

Conversion Rate: Optimize for higher sales.

Hook & Hold Rate: Make smarter ad decisions with these insights.

Actionable Data: Use data analysis to guide media buying decisions.

5. Creating Ads That Convert in 2025

Craft ads that make your audience stop, scroll, and buy:

Understand your product deeply.
Decode buyer psychology to connect on a deeper level.
Master competitor analysis and audience research.
Build a buyer persona that speaks to your ideal customer.
Copywriting Secrets: Write killer static ad copy.
Scriptwriting 101: Create engaging video ad scripts.AI for Ads: Use GPT to analyze and refine creative concepts.

6. Creative Analysis for Ad Success

Turn good ads into great ones:

Spotting Winners: What makes a creative thrive.

Fixing Losers: Revive underperforming ads with data and insights.

Scaling Ads: Take winning creatives to the next level.

7. Tracking Setup (Conversions & Conversion API)

How to setup Facebook Pixel for Web.

How to setup Facebook Conversion API for Server Side Tracking

Improve Conversion Event Quality using Parameters.