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Instructor: UT Digital Media Trainer : Ankur Sir
Language: Hindi
Validity Period: Lifetime
AI First Certified Digital Marketing for Beginners: Special Course - ( A Course of Absolute Beginners)
Batch starting from 10th July 2026
Timings: 7:30 pm - 9:30 pm (Monday - Friday)
Duration: 3 Months
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Day |
Topic / Day Title |
Subtopics Covered |
Projects |
AI Tool |
Free / Paid & Use Case |
|
1 |
Fundamentals of Digital Marketing |
- What is Digital Marketing - Benefits of Digital Marketing - Scope of Digital Marketing - Requirements in Digital Marketing - Types of Marketing - Job Opportunities in Digital Marketing |
Understand real business objectives in online marketing Break down winning digital strategies step by step Learn the secrets behind high-ROI campaigns Define and set clear business goals for campaigns |
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2 |
Understanding Domain & Hosting, WordPress Installation |
- Introduction of Domain & Hosting - Types of Domain & how to select a domain - What is Hosting, types of Hosting & how to purchase Hosting |
Buy a sample domain & connect it with hosting Upload a demo website via cPanel/FTP Research profitable domain names for resale |
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- What is WordPress? - Why we use WordPress? - Different CMS to design a website like WordPress - How to install WordPress on Localhost? - How to install WordPress on Live Hosting Server? - WordPress Dashboard overview - What are Pages? Important pages for a website - How to create Pages in WordPress - WordPress basic settings - What is Category & how to create one? |
Create your own professional WordPress website with Home, About, Services, Contact, and Blog pages. |
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3 |
Website Design - Continue |
- Themes & important themes for the website - How to install a Theme? - What is the Header Menu & how to create it? - What is the Category Menu & how to create it? - Plugins & important plugins for a WordPress website - How to install & configure WordPress plugins? |
Create your own Digital Marketing Landing Page with Header, Footer & Lead Form integrated. |
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- How to create a Website Header based on the theme? - How to create a Footer based on the theme? - Page design: overview of Elementor - Understanding the designing process - Elementor basic settings - Design a page with Elementor - Design a Lead Form with Elementor & configuration |
Create & publish your first fully functional website with AI-driven design. |
Claude, ChatGPT |
Claude for drafting structured page copy; ChatGPT for quick layout ideas |
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4 |
Elementor Designing |
- Elementor basic settings (advanced) - Design page with Elementor - Design Lead Form with Elementor & configuration - Design custom Header & Footer with Elementor - Design condition-based popups with Elementor |
Create 2-3 Landing Pages from Scratch |
ChatGPT, Claude |
Generate popup/header copy and condition-based logic suggestions |
|
5 |
E-Commerce Website |
- Introduction of E-Commerce Website - E-Commerce plugin configuration - How to create Product Category? - How to create Product Category Menu? - What is Shipping Charges & how to configure? - How to configure Taxes according to India - Online Payment Integration - How to upload single products? |
Create a fully functional e-commerce store with at least 5 live products, payment gateway, and tax/shipping configured. |
ChatGPT, Claude |
Claude for structuring product category taxonomy; ChatGPT for quick naming ideas |
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- How to upload variable products? - Configure taxes & shipping charges on products - Bulk uploading |
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Claude, ChatGPT |
Claude for bulk-writing structured product descriptions; ChatGPT for quick titles |
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6 |
SEO Introduction |
- What is SEO? - Why is SEO important? - What are Search Engines, and how do they work? - What is SERP? - SERP Features - White hat vs Black hat vs Gray hat SEO |
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ChatGPT, Gemini |
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7 |
Keyword Research |
- What are keywords in SEO? - Importance of Keyword Research - Types of Keywords - Understanding Search Intent - LSI Keywords - Best tools for keyword research - How to do Keyword Research? - Keyword search volume and competition analysis - How to find Long Tail Keywords? - Reverse keyword research |
Create a keyword research report for any niche (example: fitness, fashion, education, etc.) Report must include: 20 keywords (mixed short-tail + long-tail + LSI) Search volume & competition analysis Search intent classification (informational, navigational, transactional) 1 competitor keyword analysis (reverse research) Keyword-to-content mapping for 5 web pages/blogs
Select 5 web pages (your own blog, e-commerce products, or demo pages) Write optimized meta titles (≤60 characters) including primary keywords Write meta descriptions (≤160 characters) focusing on CTR & intent Submit a before vs after SEO meta tag report showing improvements |
Gemini, ChatGPT |
Gemini/ GPT or Claude ties well into Google's own search data for keyword/intent research; ChatGPT for brainstorming |
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8 |
On-Page SEO |
- What is on-page SEO & its importance? - How to optimize meta Title tags? - How to write an effective meta title? - What is Meta Description & how to write it? - What are Heading Tags & how to create them? - What is Meta Keywords? - What is Image SEO? Important factors - Internal linking strategies to rank a website - What is Anchor Text & how to create it? |
Make a sample blog post or webpage and: Add proper heading structure (H1, H2, H3). Optimize at least 3 images with SEO-friendly names, alt text & compression. Create an internal linking plan linking 5 related pages together. Add voice-search-friendly FAQs with conversational answers. Submit as a before & after SEO-optimized webpage report (Word/Google Doc or live site link). |
Claude, ChatGPT |
Claude for writing polished meta titles/descriptions at scale; ChatGPT for quick variations |
|
9 |
On-Page SEO - Continue & Website Structure |
- What is website structure and why it matters in SEO? - SEO-friendly URL structure - Subdomain vs directory for multi-location - On-page SEO checklist |
Take a demo website (or create a basic WordPress/Shopify site). Implement the following: Create 5 internal links using proper anchor texts. Design a site structure map (homepage → categories → subcategories → products/blogs). Optimize 5 URLs to be SEO-friendly. Decide and justify whether subdomain or directory is better for a multilocation business case. Perform a full on-page SEO audit on 2 pages using a free checklist/tool (e.g., SEO Minion). |
Claude, ChatGPT |
Claude for auditing page structure & internal linking logic in detail |
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10 |
SEO for Content |
- Role of Content in SEO - Create content planning for website or blog - Content cluster strategy - Avoiding keyword cannibalization - What is SEO-friendly content and its elements? - Understanding keyword stuffing - Google's algorithms & content guidelines - What is Plagiarism and how to avoid it? - Analyzing content for improved CTR |
Prepare 3 blogs of 2000 words |
Claude, Perplexity |
Claude for long-form content outlines & topic clusters; Perplexity for researched content ideas |
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11 |
Technical SEO |
- What is technical SEO and its importance? - What is XML Sitemap & how to create it? - What is an HTML sitemap & how to create it? - What is Robots.txt file & how to create it? - Canonical issues: how to resolve? - Open Graph Tags & Twitter Card - HTTPS and security considerations - 404 page & creating a custom 404 page - Finding & fixing broken links - Setting up redirections |
Do a technical SEO setup for any website: Create XML & HTML sitemaps Configure robots.txt Fix canonical issues & broken links Add Open Graph/Twitter tags Set up HTTPS, custom 404 page & URL redirections Conduct a site performance & schema audit for any website: Test speed & mobile-friendliness and suggest improvements Add breadcrumbs to 3 pages Create and implement schema markup (Article/Product/Event) on 2 pages Validate schema with Rich Results Test Use 2 SEO Chrome extensions to analyze and improve the website |
Claude, ChatGPT |
Claude is stronger for generating precise robots.txt/redirect code; ChatGPT for quick explanations |
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12 |
Technical SEO - Speed, Schema & Productivity |
- Website speed and performance (with tools) - Mobile friendliness and responsive design - Crawl budget optimization - Breadcrumbs - Introduction to schema and its role - Different types of schema - How to create schema code? - Validating code with Rich Results Test - How to check schema on a page? - Chrome extensions for SEO productivity |
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Claude, ChatGPT |
Claude for accurate schema markup code generation (coding-strength use case) |
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13 |
Google Search Console |
- Introduction to Google Search Console & its uses - GSC vs GA - How to set up GSC using various methods? - Sitemap submission - URL inspection - Tracking performance, keywords, CTR, position - Filtering and comparing performance - Using Regex filters & indexing report - Understanding and fixing technical issues - What is Page Experience? Core Web Vitals - Mobile usability, Enhancements, Security & Manual Actions, URL removal |
Set up Google Search Console for any website Submit XML sitemap Inspect 5 URLs for indexing and coverage issues Track top 10 keywords and their CTR/position |
Gemini, ChatGPT |
Gemini for interpreting Search Console data trends tied to Google ecosystem |
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14 |
Google Analytics / GA4 |
- What is Google Analytics and how does it work? - How to set up Google Analytics? - Understanding Users, Views, Engagement Time, Event Count - Bounce Rate - User and traffic acquisition - Source and medium concepts - Concept of Events - Demographics of the audience - Devices & technology of visitors - Concept of Monetization in GA4 - How to create and customize reports in GA4? |
Submit Website In Google Analytics and monitor performance and Behaviour Prepare proper 3 Reports according to SEO KPIs and Metrics. |
Gemini, ChatGPT |
Gemini for GA4 data interpretation; ChatGPT for explaining unusual traffic patterns |
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15 |
Off-Page SEO |
- Introduction to Off-page SEO - Importance of backlinks in SEO - Do-follow vs No-follow backlinks - How to build backlinks? - Infographic / Image submission - Business listing / Classified submissions - Guest posting and outreach - PDF/PPT submission, Article submission - Link building best practices (Dos and Don'ts) |
Create a link-building plan for a website: Submit articles to 2-3 platforms Post answers in QnA sites with backlinks Do guest posting on relevant websites Submit PR & business listings Identify and follow dos & don’ts of link building Do an off-page submission campaign for any website: Submit 1 infographic, 1 PDF/PPT, and 1 image to relevant platforms Share content on 3 social bookmarking sites Post 1 classified ad and participate in 1 forum discussion linking back to the website |
Claude, ChatGPT |
Claude for polished outreach emails & guest post pitches; ChatGPT for quick drafts |
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16 |
Local SEO + E-Commerce SEO + International SEO |
- Local SEO: Setting up Google My Business (GMB) profile - NAP consistency (Name, Address, Phone Number), local citations & directories - Local SEO ranking factors & optimization techniques - E-Commerce SEO: traditional SEO vs eCommerce SEO - Creating high quality product descriptions, UGC & reviews - SEO for product images, schema markup for product pages - International SEO: hreflang tags, URL structure, best practices |
Set up a Google My Business profile Ensure NAP consistency on at least 5 local directories Optimize 1 business listing with categories, description, images, and reviews |
ChatGPT, Gemini |
Generate Google My Business descriptions and local citation content |
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17 |
SEO with AI |
- Understanding the capabilities of ChatGPT for SEO - Generating blog post ideas with AI - Creating topic clusters within seconds - Using AI for headline ideas & SEO-friendly content outlines - Writing outreach emails for guest blogging with AI - Creating schema markup using AI |
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ChatGPT, Claude, Perplexity |
Free/Freemium — Core AI session: ChatGPT for blog ideas, Claude for long-form outlines, Perplexity for researched topic clusters |
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18 |
Facebook Ads Intro + Account Setup |
- What is Facebook Advertising? - Benefits of Facebook Advertising - Understanding the Facebook Ads ecosystem - Creating a Facebook Business Manager account - Setting up your Facebook Ads account - Navigating Facebook Ads Manager |
Create a Facebook Ads setup for a demo business: Set up Business Manager & Ads account Configure payment methods and account settings Explore Ads Manager interface |
ChatGPT, Gemini |
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19 |
Understanding Campaign Structure |
- Overview of Campaigns, Ad Sets, and Ads - Campaign objectives and their uses - Choosing the right objective for your goal |
Create a sample Meta Ads campaign: Set up 1 campaign with a clear objective Create 2 ad sets targeting different audiences Design 2 ads with images or videos Analyze which objective works best for your chosen goal |
ChatGPT, Claude |
AI to recommend the right campaign objective for a given business goal, Connecting Meta Ads Official MCPs to Connecting Meta Ads to Claude. |
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20 |
Ads Fundamentals |
- Ad copy fundamentals: Facebook ad formats, creating effective copy, designing eye-catching creatives - Audience targeting: Saved, Custom & Lookalike audiences - Facebook Ad Angle strategy - Fundamentals of Facebook-supportive UGC content - Using AI/ChatGPT for ad scripts - Creative Performance Matrix |
Create a Facebook Ads Campaign for any product/service: Write 3 different ad copies with unique angles Design 3 creative images/videos |
Claude, ChatGPT |
Claude for polished ad copy & UGC scripts (strong writing use case); ChatGPT for quick hooks |
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21 |
Ad Placement + Bidding + Troubleshooting |
- Automatic vs Manual placements (Feed, Stories, Reels) - Budget & Bidding: CBO, daily vs lifetime budgets, Lowest Cost vs Cost Cap - Troubleshooting: ad rejections, account restrictions, policy compliance |
Create a Facebook ad campaign: Test automatic vs. manual placements Set up CBO with daily & lifetime budgets Apply Lowest Cost or Cost Cap bidding Identify and resolve a simulated ad rejection or policy issue |
ChatGPT, Claude |
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22 |
Traffic Campaign |
- Website Traffic ad setup & Facebook Insights - Ad tips, brand safety, block lists & inventory filters - Topic & content type exclusions for in-stream video - Publisher List & Delivery Reports |
Run a Facebook traffic campaign for a demo product or website Configure targeting and budget Apply brand safety settings: block lists, topic/content exclusions Analyze results using Facebook Insights & delivery reports Prepare a short report showing performance and improvements |
Gemini, ChatGPT, Claude |
Summarize Facebook Insights data and get AI-suggested optimizations |
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23 |
Facebook Pixel Setup the Right Way |
- Using Facebook Pixel effectively - Event tracking and Custom Conversions |
Set up Facebook Pixel on a demo website Configure 3 standard events (e.g., ViewContent, AddToCart, Purchase) Create 1 custom conversion for a specific action (e.g., newsletter signup) Verify events & conversions are firing correctly using Pixel Helper |
ChatGPT, Claude |
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24 |
Lead Generation |
- Lead Generation ad setup & Lead Form setup - Generate leads through Call, Instagram & WhatsApp - Facebook Insights & optimizing for lead quality |
Run a lead generation campaign for a demo business: Create a Facebook/Instagram lead ad with a working lead form Capture leads via call & WhatsApp Analyze Facebook Insights to measure performance Apply optimizations to improve lead quality |
Claude, ChatGPT |
Claude for drafting lead form questions & WhatsApp/Call follow-up scripts, And funnel Structure. |
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25 |
Facebook Shopping Ads |
- Creating ads for product sales - Creating a Product Feed in Facebook - Using Dynamic Product Ads - Optimizing eCommerce campaigns |
Create a Facebook/Instagram ad campaign for a product store: Upload a product feed Set up at least 1 Dynamic Product Ad Monitor and optimize the campaign for clicks, conversions, and ROAS |
Claude, ChatGPT |
Generate product feed descriptions optimized for Dynamic Product Ads |
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26 |
Retargeting & Conversion Setup + Reporting |
- Setting up retargeting campaigns & segmenting audiences - Dynamic retargeting with Facebook Ads - Facebook Ads conversion setup - Generating campaign performance reports & attribution models - Using data to improve future campaigns |
Create a Facebook retargeting campaign: Set up custom and segmented audiences Run dynamic retargeting ads for products/services Configure conversion tracking Generate campaign performance report Analyze data and suggest optimizations for better ROI |
Claude, Gemini |
Claude for client-ready report summaries; Gemini for data-pattern interpretation |
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27 |
Introduction to Google Ads + Account Setup |
- What is Google Advertising? Benefits & ecosystem overview - Creating a Google Ads account, billing & preferences - Overview of campaign types (Search, Display, Shopping, Video, Discovery) - Choosing the right campaign type & key differences |
Create a live Google Ads account Set up billing & preferences Document campaign type choice, target audience, and expected results |
ChatGPT, Gemini |
Get AI recommendations on which Google Ads campaign type fits a business goal |
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28 |
Keyword Research + Profitability Calculation |
- Understanding keywords and match types - Using Google Keyword Planner & building a keyword list - Forecasting keywords & analyzing competitor ads - Keyword profitability calculation |
Create a keyword research report for any business: Use Google Keyword Planner to find 20–30 keywords Categorize keywords by match type (broad, phrase, exact) Analyze competitor ads for similar keywords Calculate profitability/priority of each keyword Prepare a final keyword list ready for content or ad campaigns |
Gemini, ChatGPT |
Gemini for keyword/profitability research within Google's data ecosystem |
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29 |
Audience Targeting + Bidding Strategy |
- Bidding strategies: Manual CPC, Enhanced CPC, Target CPA, Target ROAS - Setting budgets for maximum ROI - Custom & In-Market audiences, remarketing lists |
Create a Google Ads mock campaign for any business/niche: Set campaign budget and choose a bidding strategy (Manual CPC, Target CPA, etc.) Define audience targeting: custom, in-market, or remarketing list Prepare a report showing predicted ROI & audience reach |
ChatGPT, Gemini |
Get AI suggestions on bidding strategy based on budget & goal |
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30 |
Search Campaign + Ad Extensions |
- Creating your first Search Campaign & Ad Groups - Writing effective search ads - Types of ad extensions: Sitelinks, Callouts, Structured Snippets - Best practices for using ad extensions |
Create a live Google Search Campaign for any niche Set up 1 campaign with 2–3 ad groups Write 3–4 search ads per ad group Add at least 3 types of ad extensions (Sitelinks, Callouts, Structured Snippets) Track basic metrics like CTR, impressions, and clicks |
Claude, ChatGPT |
Claude for writing multiple polished Search ad variations at once |
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31 |
Setup Display + Video Campaign |
- Display campaign overview, creating display ads, targeting options - Introduction to video ads, creating a video campaign on YouTube - Targeting options for video campaigns |
Create Youtube Ads For All Types of Businesses. Create All types of Campaigns for different Businesses |
Gemini (Veo), Claude |
Freemium/Paid — Gemini Veo to generate short AI video ad concepts; Claude for display ad copy |
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32 |
Google Shopping Campaign |
- Overview of Google Shopping Ads - Setting up a Merchant Center account - Creating a Shopping campaign |
Create All types of Campaigns for different Businesses |
Claude, ChatGPT |
Generate optimized Shopping product titles/descriptions for Merchant Center |
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33 |
Performance Tracking + Optimization Techniques |
- Key metrics in Google Ads (CTR, CPC, Quality Score) - Using Google Ads reports & understanding conversion tracking - Improving Quality Score, ad testing, optimizing underperforming campaigns |
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Gemini, ChatGPT |
Ask AI to analyze CTR/CPC/Quality Score data and other optimization suggestions & improvements |
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34 |
Google Analytics Integration + Advanced Features |
- Connecting Google Ads with Google Analytics - Analyzing campaign performance in GA, setting up goals & events - Smart Campaigns, automated bidding, Dynamic Search Ads - Setting up remarketing campaigns & lists, dynamic remarketing for eCommerce |
Integrate Google Analytics with a Google Ads account Set up 1 goal and 2 events to track website actions Create a remarketing campaign with a dynamic list (e-commerce or demo product) Analyze campaign performance and prepare a short report with insights |
Gemini, ChatGPT |
Get AI help setting up GA4 goals/events and interpreting integration data |
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35 |
YouTube Ads |
- Types of YouTube Ads - Creating effective video ads - Analyzing YouTube campaign performance |
Create Youtube Ads For All Types of Businesses. Create All types of Campaigns for different Businesses |
Gemini (Veo), ChatGPT |
Freemium/Paid — Gemini Veo for AI-generated YouTube ad video drafts; ChatGPT for scripts |
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36 |
Common Issues and Troubleshooting |
- Resolving ad disapprovals - Understanding and fixing policy violations - Best practices for compliance - Doubt session |
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ChatGPT, Claude |
Free — Get instant AI troubleshooting for common ad disapproval reasons |
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37 |
Google Tag Manager - Setup |
- What is GTM? - Setup Google Tag Manager - Why are GA & GTM connected in the website? - Components in GTM: Tag, Trigger & Variables - Button click tracking, URL tracking, all link tracking, outbound link tracking - File download tracking, image visibility tracking |
Set up Google Tag Manager on a demo website. Create tags for button clicks, outbound links & file downloads. Build a report in Google Analytics showing all tracked events. |
Claude, ChatGPT |
Free — Claude is stronger for precise GTM tag/trigger/variable configurations (coding-style logic) |
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38 |
Google Tag Manager - Day 2 Trackings |
- WP Contact Form 7 submit tracking - Google Ads conversion tracking & Thank You page tracking - Pop-up tracking, AJAX form tracking - Text copy tracking, WhatsApp button tracking |
Set up Google Ads conversion tracking using GTM Track: Thank You Page visit, AJAX form submissions, Popup interactions, Text copy clicks, WhatsApp button clicks Submit a conversion tracking report with proof |
Claude, ChatGPT |
Generate custom GTM tracking event configurations using AI guidance |
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39 |
Introduction to AI Automation & n8n Basics |
- What is Automation? What are AI Agents? - How AI is used in Digital Marketing - real life examples - Introduction to the n8n automation platform & interface overview - Understanding Workflow & Nodes, Trigger vs Action concept - Understanding Webhooks |
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ChatGPT, Claude |
Claude for understanding n8n workflow logic in depth; ChatGPT for quick concept overview |
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40 |
Creating AI Marketing Automation Workflows |
- Connecting OpenAI with n8n - Introduction to Prompt Engineering - AI Content Generator Workflow & Blog Topic Generator Automation - Social Media Caption Generator Agent - Saving AI-generated data to Google Sheets - Testing and executing workflows |
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OpenAI API, Claude |
Paid (API usage-based) — OpenAI API powers the n8n automation; Claude for designing prompt logic |
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41 |
Building Digital Marketing AI Agents |
- SEO Keyword Research Agent - Blog Title & Meta Description Generator - Lead Capture Automation using Webhook - Automated Welcome Email Workflow - YouTube SEO Title & Description Generator - Creating a complete marketing automation workflow |
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OpenAI API, Claude |
Paid (API usage-based) — Build AI agents for SEO research, meta descriptions & lead capture automation |
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42 |
AI for Creative & Design |
- Canva AI / Magic Studio for rapid ad creative production - AI image generation for ad creatives (Midjourney, Leonardo, Adobe Firefly) - Building a creative brief with AI for faster designer handoff - Batch-producing creative variations for A/B testing |
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Canva AI, Gemini |
Freemium — Canva AI (Magic Studio) for ad creative generation; Gemini for image variations |
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AI for Video, Voice & UGC-Style Ads |
- AI video tools for Reels/UGC-style ads (CapCut AI, Synthesia, HeyGen) - AI voiceover & dubbing tools for ad scripts - Turning a product photo into a short ad video using AI - Repurposing one piece of content into multiple formats with AI |
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Gemini (Veo), CapCut AI, HeyGen |
Freemium/Paid — Gemini Veo & CapCut AI for UGC-style video ads; HeyGen for AI avatar voiceovers |
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AI for Research & Competitive Intelligence |
- Using AI for competitor ad & landing page research - AI-assisted market and audience research - Building AI prompt libraries/templates for repeatable marketing tasks - Quality-checking AI output before client delivery |
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Perplexity, Gemini, ChatGPT |
Freemium — Perplexity for cited competitor research; Gemini/ChatGPT for synthesis & prompt libraries |
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43 |
WhatsApp Business Setup & Marketing |
- WhatsApp Business API setup & verification - Broadcast lists & catalog setup - WhatsApp Business app vs API - when to use which - Crafting compliant promotional WhatsApp messages |
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Claude, ChatGPT |
Free — Claude for policy-compliant WhatsApp broadcast message drafting |
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Connecting WhatsApp to CRM & Automation |
- Connecting WhatsApp to n8n / CRM for lead nurturing - Automated lead-to-WhatsApp follow-up workflows - Live case study: real estate-style lead flow from Meta Ads to WhatsApp to CRM - Measuring response rate & lead quality through WhatsApp |
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OpenAI API, Claude |
Paid (API usage-based) — OpenAI API drives n8n automation; Claude for designing the follow-up logic/scripts |
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44 |
Email Marketing Fundamentals |
- Mailchimp / Brevo account setup - List building & segmentation basics - Designing high-converting email templates - Subject lines & deliverability fundamentals |
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Claude, ChatGPT |
Free — Claude for polished, high-converting email copy at length; ChatGPT for quick subject lines |
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Drip Campaigns & Email Automation |
- Setting up drip/nurture sequences - Integrating email automation with n8n workflows - Welcome series, abandoned cart & re-engagement flows - Tracking opens, clicks & conversions |
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OpenAI API, Claude |
Paid (API usage-based) — Automate drip sequences via n8n + OpenAI API; Claude for sequence copywriting |
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45 |
Instagram & Content Strategy |
- Building a content calendar & content pillars - Reels scripting frameworks & current content trends - Organic + paid synergy - turning top organic posts into ads - Hashtag, caption & posting-time strategy |
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ChatGPT, Canva AI, Gemini |
Freemium — ChatGPT/Gemini for content calendar & Reels scripts; Canva AI for matching visuals |
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46 |
YouTube Shorts & Cross-Platform Content |
- YouTube Shorts strategy & optimization - Repurposing long content into Shorts/Reels using AI tools - Building a simple organic growth tracking sheet - Community engagement best practices |
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Gemini (Veo), CapCut AI |
Freemium/Paid — Repurpose one long video into multiple AI-edited Shorts/Reels |
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47 |
Looker Studio Fundamentals |
- Introduction to Looker Studio & connecting data sources - Connecting GA4, Meta Ads & Google Ads into one dashboard - Building charts, scorecards & filters |
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Building a Client-Ready Reporting Dashboard |
- Designing a professional multi-source client dashboard - Automating dashboard data refresh - Presenting a dashboard in a client/interview setting |
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48 |
Finding & Pitching Clients |
- How to pitch a digital marketing service - Identifying ideal clients & niches - Cold outreach scripts (email, LinkedIn, WhatsApp) - Using AI to personalize outreach at scale |
Proper Strategy Making Advanced Approaches. |
Claude, ChatGPT |
Free — Claude for personalized, well-written cold outreach scripts at scale |
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49 |
Business Mindset & Strategic Thinking Funnel Building, Offer Crafting Client Communication & Expectation Management |
- Business Mindset & Strategic Thinking - Funnel Building, Offer Crafting - Client Communication & Expectation Management |
Proper Strategy Making Advanced Approaches. |
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Proper Strategy Making Advanced Approaches. |