Live Performance Marketing Bootcamp - Umar Tazkeer
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Upcoming Live Batch— Enrollment Open Starts 18 November 2026 · 8:00 PM – 10:00 PM IST
30-Session Intensive Live Bootcamp

AI-PoweredLivePerformance MarketingBootcampby Umar Tazkeer

Umar Tazkeer, performance marketing trainer

Master Google Ads, Meta Ads, Advanced Tracking, Campaign Optimization and Profitable Scaling, from fundamentals to advanced execution.

  • Complete Practical Course
  • Get Certified by Our Agency, UT Digital Media
  • Get Google / HubSpot CertificationsCertifications are issued by Google and HubSpot
  • Tasks & Assignments in Every Topic, Based on Practical Projects & Scenarios
  • Lifetime Access to Class Recordings on Our LMS
  • Limited Seats
  • Trainer: Umar Tazkeer, Founder, UT Digital Media
  • WhatsApp Community + Private Batch Group — Access Continues After the Course

30 Live Sessions~60 HoursBeginner to Advanced4 Major Projects

Enrol Now – Seats Filling Fast Explore Curriculum

₹25,000/- incl. GST Fee increases from the next cohort

100% Online|Live on Zoom|Lifetime Recordings on Our LMS

Umar Tazkeer, performance marketing trainer
  • 30 Live Sessions
  • ~60 Hours
  • Beginner to Advanced
  • 4 Major Projects
Who it's for

Built for Everyone Who Wants to Master Performance Marketing

Whether you're starting your career or managing advertising budgets, this bootcamp is designed to help you grow your practical expertise.

Beginners & Students

A clear, structured start to a performance marketing career.

Working Digital Marketers

Move from SEO or social into paid ads specialisation.

Google Ads Professionals

Add Meta Ads, tracking and media planning to your skills.

Meta Ads Professionals

Add Google Ads, advanced tracking and profitable scaling.

Freelancers & Agency Owners

Sharpen audits, reporting and client strategy.

Business Owners

Understand ad economics and make smarter budget calls.

“We don't just teach you which buttons to click. We teach you why campaigns work, why they fail, and how to improve them.”

Enrol Now – Seats Filling Fast
AI for performance marketing

Different AI Tools You Will Master

Use AI the way modern performance marketers do: for research, ad copy, landing pages, video creatives, automated workflows and MCP-powered automation.

  • ChatGPT

    Market research, ad copy, campaign analysis and reporting.

  • Claude

    Strategy, long-form copy and analysing campaign data.

  • Gemini

    Research and insights across the Google ecosystem.

  • Lovable

    Build high-converting landing pages with AI, no coding needed.

  • HeyGen

    AI avatar videos and UGC-style video ad creatives.

  • Automationn8n & Make

    Automate lead flows, reporting and repetitive marketing tasks.

Advanced · AI automation

Automate Performance Marketing with MCPs

Use MCP (Model Context Protocol) servers to connect AI assistants like Claude and ChatGPT directly to your ad and analytics accounts, so they can pull reports, audit campaigns and automate routine tasks.

  • Google Ads
  • Meta Ads
  • GA4
  • Reporting
“His teaching style is practical, easy to understand, and focused on real-world implementation rather than just theory. The way he explains Google Ads strategies, conversion tracking, GA4, GTM, Meta Pixel, and advanced tracking concepts is exceptional… These courses helped me gain confidence, improve my skills, and grow professionally in my career.”

I am truly thankful to Umar Sir for the incredible knowledge and guidance he has provided through his online classes. I first discovered him through his YouTube sessions, and enrolling in his Google Ads Course and Advanced Tracking Course completely changed my understanding of digital marketing and tracking.

His teaching style is practical, easy to understand, and focused on real-world implementation rather than just theory. The way he explains Google Ads strategies, conversion tracking, GA4, GTM, Meta Pixel, and advanced tracking concepts is exceptional and highly valuable for anyone serious about performance marketing.

These courses helped me gain confidence, improve my skills, and grow professionally in my career. I genuinely appreciate the effort, clarity, and dedication Umar Sir puts into every session.

I would highly recommend his courses to anyone looking to learn Google Ads and advanced tracking in a professional and practical way. Thank you, Umar Sir, for creating such impactful learning experiences.

Rahul Yadav

Google review · Google Ads Course & Advanced Tracking Course

Our Signature Approach · What Makes Us Different

Learn It. Implement It. Analyze It.Master It.

Not just theory.Every module ends in practical work. You apply each concept to realistic business scenarios, then analyse, improve and present your thinking.

21
Practical Assignments
4
Major Advertising Projects
2
Platform Audit Challenges
1
Integrated Final Capstone
  1. 1Learn
  2. 2Implement
  3. 3Analyze
  4. 4Optimize
  5. 5Present

4 Major Advertising Projects

Swipe or scroll →
  • Project G1 Google Ads

    Google Ads Lead Generation Campaign

    Build a campaign strategy for a digital marketing training institute — keyword research, ad copy, budgets and conversion goals.

  • Project G2 Google Ads

    Google Ads D2C Growth Strategy

    Plan Search, Shopping and PMax campaigns for an eCommerce brand, including feed optimization and profitability calculations.

  • Project M1 Meta Ads

    Meta Ads Lead Generation System

    Develop Instant Form, WhatsApp and landing-page funnels for a high-ticket service business.

  • Project M2 Meta Ads

    Meta Ads eCommerce & Creative Testing

    Create a D2C acquisition strategy, catalog structure and a 10-concept creative testing plan.

Google Ads Audit Challenge

Analyse anonymised account data and identify the 10 most important improvement opportunities.

Meta Ads Audit Challenge

Analyse anonymised campaign performance and build a prioritised 30-day action plan.

Start Building Real Projects
Day-wise curriculum

Your Complete 30-Session Learning Roadmap

30 Live Sessions Approximately 60 Hours 6 Modules Practical Projects

“Day” refers to a live teaching session, not consecutive calendar days.

  1. 01Module 1 · Day 01–03Performance Marketing Foundations3 Sessions · 6 Hours
    1. Day01Performance Marketing Fundamentals & Consumer Psychology 2 Hours10 topics Practical
      • What is performance marketing?
      • Performance vs traditional, digital and growth marketing
      • Demand capture vs demand generation
      • Marketing and business growth
      • Customer psychology and purchase decisions
      • Buyer personas and Ideal Customer Profile
      • Customer journeys and touchpoints
      • TOFU, MOFU and BOFU
      • Market positioning, offers and messaging
      • Google Ads vs Meta Ads business use cases
      • Practical: Customer journey mapping.
    2. Day02Performance Marketing Metrics, Business Economics & Profitability 2 Hours10 topics Assignment
      • CPM, CPC, CTR, reach and frequency
      • CPL, CPA, CAC, ROAS and MER
      • Qualified lead rate and sales conversion
      • AOV, LTV and retention
      • Gross margins and contribution margins
      • Break-even CPA and ROAS
      • POAS and customer payback
      • Reverse media planning
      • Budget and revenue forecasting
      • Business profitability calculations
      • Assignment: Build a marketing economics calculator.
    3. Day03Market Research, Competitor Analysis & Media Planning 2 Hours12 topics Practical
      • Market research
      • Audience research
      • Competitor advertising intelligence
      • Offer and positioning research
      • Choosing Google Ads vs Meta Ads
      • Campaign objectives and strategy
      • Full-funnel marketing plans
      • Budget allocation
      • Lead and sales forecasting
      • KPI planning
      • Campaign architecture
      • 30-day launch planning
      • Practical: Create a media plan for a hypothetical ₹1,00,000 monthly advertising budget.
  2. 02Module 2 · Day 04–13Google Ads Mastery10 Sessions · 20 Hours
    1. Day04Google Ads Fundamentals, Account Setup & Keyword Research 2 Hours14 topics Assignment 1
      • Google Ads ecosystem and campaign types
      • Account creation and billing
      • MCC / Manager accounts
      • Account and campaign structure
      • Google Ads auction and Ad Rank
      • Quality Score fundamentals
      • Keyword Planner
      • Search intent and keyword research
      • Broad, phrase and exact match
      • Keyword clustering
      • Competitor and local keywords
      • Negative keywords
      • Traffic and budget forecasting
      • Google Ads Editor fundamentals
      • Assignment 1: Keyword research and complete Search campaign architecture.

        Deliverable:Keyword sheet, negative keyword list, forecast and campaign structure.

    2. Day05Google Search Ads: Complete Campaign Setup & Settings (Part 1) 2 Hours8 topics
      • Search campaign objectives
      • Conversion goal selection
      • Network settings
      • Location and language targeting
      • Budgets and bidding
      • Ad scheduling
      • Device settings
      • Audience settings
    3. Day06Google Search Ads: Complete Campaign Setup & Settings (Part 2) 2 Hours8 topics Assignment 2
      • Demographic settings
      • Tracking templates and URLs
      • Responsive Search Ads
      • Headlines and descriptions
      • Sitelinks, callouts and other relevant assets
      • Quality Score and landing page experience
      • Advertising policies
      • Complete live Search campaign walkthrough
      • Assignment 2: Build a Google Search campaign.

        Deliverable:Campaign structure, ad copy, settings checklist and screenshots.

    4. Day07Google Ads Bidding, Audiences & Conversion Strategy 2 Hours15 topics Assignment 3
      • Manual CPC
      • Maximize Clicks
      • Maximize Conversions
      • Maximize Conversion Value
      • Target CPA and Target ROAS controls
      • Smart Bidding and learning
      • Portfolio strategies
      • Shared budgets
      • Remarketing audiences
      • Customer Match
      • In-market and custom audiences
      • Audience observation vs targeting
      • Primary vs secondary conversions
      • Value-based bidding
      • Bid strategy selection by business model
      • Assignment 3: Bidding and budget strategy for three different business scenarios.
    5. Day08Performance Max, Demand Gen, Display & YouTube Ads (Part 1) 2 Hours7 topics
      • Performance Max architecture
      • Asset groups
      • Audience signals
      • Search themes
      • Brand controls and supported exclusions
      • URL expansion
      • PMax for lead generation
    6. Day09Performance Max, Demand Gen, Display & YouTube Ads (Part 2) 2 Hours7 topics Assignment 4
      • PMax for eCommerce
      • Demand Gen campaigns
      • Display campaigns
      • YouTube advertising
      • Video ad formats
      • Creative strategy
      • Reporting and optimization considerations
      • Assignment 4: Create PMax and Demand Gen campaign plans.
    7. Day10Google Shopping Ads, Merchant Center & eCommerce 2 Hours14 topics Assignment 5
      • Merchant Center setup
      • Product feeds
      • Product attributes
      • Feed optimization
      • Product titles and images
      • Product disapprovals
      • Standard Shopping campaigns
      • Shopping vs Performance Max
      • Product segmentation
      • Custom labels
      • eCommerce profitability
      • Product-level ROAS
      • Break-even ROAS
      • D2C campaign strategy
      • Assignment 5: Optimize a sample product feed and create an eCommerce media plan.
    8. Day11Google Ads Tracking, Reporting & Optimization (Part 1) 2 Hours7 topics
      • Google Ads conversion actions
      • Google tag and GTM concepts
      • Enhanced conversions
      • Attribution and conversion windows
      • Offline conversion tracking
      • Search term analysis
      • Keyword optimization
    9. Day12Google Ads Tracking, Reporting & Optimization (Part 2) 2 Hours7 topics Assignment 6
      • Ad and asset optimization
      • Impression share
      • Device and location analysis
      • Custom reporting
      • Experiments
      • CPA and ROAS optimization
      • 7/14/30-day optimization framework
      • Assignment 6: Analyze 30 days of Google Ads performance data.

        Deliverable:Performance analysis and optimization roadmap.

    10. Day13Advanced Google Ads Scaling, Troubleshooting & Strategy 2 Hours14 topics Assignment 7
      • Google Ads for education and coaching
      • Healthcare and service businesses
      • Real estate and B2B
      • D2C and eCommerce
      • Brand vs generic advertising
      • Campaign restructuring
      • CPC and CPA inflation
      • Sudden junk leads
      • Conversion decline
      • Tracking troubleshooting
      • Scaling budgets
      • Marginal CPA
      • Diminishing returns
      • Advanced Google Ads audits
      • Assignment 7: Root-cause analysis of three underperforming advertising scenarios.

    Major Projects & Challenge

    • Project G1

      Complete Lead Generation Google Ads Campaign

    • Project G2

      Complete Google Ads D2C Growth Strategy

    • Audit Challenge

      Google Ads Audit Challenge

      Audit an anonymized Google Ads account and identify the 10 most important improvement opportunities.

  3. 03Module 3 · Day 14–21Meta Ads Mastery8 Sessions · 16 Hours
    1. Day14Meta Ads Fundamentals, Business Setup & Complete Campaign Settings 2 Hours15 topics Assignment 8
      • Meta Business Suite
      • Business Portfolio
      • Ads Manager
      • Ad account setup
      • Permissions and security
      • Instagram and WhatsApp connections
      • Meta advertising auction
      • Six major campaign objectives
      • Campaign, ad set and ad settings
      • Campaign budget vs ad set budget
      • Bid strategies and controls
      • Placements
      • Attribution settings
      • Optimization events
      • Account Quality and advertising policies
      • Assignment 8: Build a complete Meta campaign and document all major settings.
    2. Day15Meta Audience Targeting, Creative Strategy & Testing 2 Hours16 topics Assignment 9
      • Broad and Advantage+ audiences
      • Detailed targeting where available
      • Custom audiences
      • Lookalikes
      • Remarketing
      • Audience exclusions
      • Creative strategy
      • Hooks and creative angles
      • Copywriting frameworks
      • UGC and founder-led ads
      • Reels and video ads
      • Meta Ad Library research
      • Creative Mix
      • Creative fatigue
      • A/B testing
      • Creative testing strategy
      • Assignment 9: Create three audience hypotheses and 10 creative concepts.
    3. Day16Meta Lead Generation, Instant Forms, Landing Pages & WhatsApp (Part 1) 2 Hours7 topics
      • Lead campaigns
      • Instant Forms
      • Higher-intent forms
      • Qualification questions
      • Website lead campaigns
      • Pixel lead events
      • CRM integration
    4. Day17Meta Lead Generation, Instant Forms, Landing Pages & WhatsApp (Part 2) 2 Hours6 topics Assignment 10
      • Click-to-WhatsApp campaigns
      • Messaging objectives and conversation tracking
      • WhatsApp qualification
      • Lead generation funnel comparison
      • Education, real estate, healthcare and B2B strategies
      • Qualified lead optimization
      • Assignment 10: Build three different lead generation funnel plans.
    5. Day18Meta Sales Campaigns, Catalog Ads & D2C Growth 2 Hours13 topics Assignment 11
      • Sales campaigns
      • Purchase optimization
      • Advantage+ sales capabilities
      • Catalog setup
      • Product sets
      • Dynamic product ads
      • Prospecting
      • Remarketing
      • New customer acquisition
      • ROAS and MER
      • AOV and contribution margins
      • Product-level advertising
      • Scaling eCommerce campaigns
      • Assignment 11: Build a Meta eCommerce advertising strategy.
    6. Day19Meta Pixel, Conversions API, Reporting & Analytics (Part 1) 2 Hours8 topics
      • Meta Pixel and datasets
      • Standard and custom events
      • Custom conversions
      • Event parameters
      • Advanced matching
      • Conversions API
      • Event Match Quality
      • Deduplication
    7. Day20Meta Pixel, Conversions API, Reporting & Analytics (Part 2) 2 Hours8 topics Assignment 12
      • Events Manager
      • Test Events
      • CRM offline events
      • Custom reporting columns
      • Audience, creative and placement breakdowns
      • Attribution
      • CPA and ROAS reporting
      • Data-driven campaign diagnosis
      • Assignment 12: Meta tracking and performance reporting audit.
    8. Day21Advanced Meta Ads Optimization, Scaling & Troubleshooting 2 Hours14 topics Assignment 13 · Assignment 14
      • Learning phase
      • CPM and CPA troubleshooting
      • Creative fatigue
      • Frequency and saturation
      • Campaign consolidation
      • Cost controls
      • Budget scaling
      • Creative testing and optimization
      • Low lead quality
      • Funnel bottlenecks
      • eCommerce scaling
      • Business-specific campaign strategies
      • 7/14/30-day optimization
      • Root-cause analysis
      • Assignment 13: Creative fatigue and campaign scaling diagnosis.
      • Assignment 14: Meta Ads growth strategy for a service business.

    Major Projects & Challenge

    • Project M1

      Full-Funnel Meta Lead Generation System

    • Project M2

      Meta D2C Advertising and Creative Testing System

    • Audit Challenge

      Meta Ads Audit Challenge

      Audit anonymized Meta campaign performance and create a 30-day action plan.

  4. 04Module 4 · Day 22–26Advanced Tracking, GTM, GA4 & Attribution5 Sessions · 10 Hours
    1. Day22Google Tag Manager Fundamentals & Advanced Event Tracking 2 Hours16 topics Practical Assignment T1
      • Tracking architecture
      • Cookies and click identifiers
      • UTM parameters
      • Browser vs server tracking
      • GTM setup
      • Tags, triggers and variables
      • Button and link click tracking
      • Form submission tracking
      • Form start tracking
      • Scroll and video events
      • Data Layer
      • Custom events
      • Custom JavaScript variables
      • Dynamic form tracking
      • GTM preview and debugging
      • Publishing and versioning
      • Practical Assignment T1: Implement and validate GTM events.
    2. Day23Google Analytics 4 & Google Ads Conversion Tracking 2 Hours16 topics Practical Assignment T2
      • GA4 property setup
      • GA4 events and parameters
      • Key events
      • Custom dimensions
      • Acquisition reports
      • Funnel and path explorations
      • DebugView
      • GA4 audiences
      • Google Ads linking
      • Google tag
      • Conversion Linker
      • Lead and purchase conversion tracking
      • Enhanced conversions
      • Cross-domain tracking
      • Consent Mode fundamentals
      • Offline conversion tracking
      • Practical Assignment T2: Implement GA4 and Google Ads tracking through GTM.
    3. Day24Meta CAPI, Server-Side GTM & eCommerce Tracking (Part 1) 2 Hours8 topics
      • Meta Pixel
      • Custom and standard events
      • Meta CAPI
      • Event IDs
      • Deduplication
      • Event Match Quality
      • Server-side GTM
      • Web vs server containers
    4. Day25Meta CAPI, Server-Side GTM & eCommerce Tracking (Part 2) 2 Hours7 topics Practical Assignment T3
      • GA4 server forwarding
      • First-party tagging endpoints
      • Shopify and WordPress tracking
      • eCommerce Data Layer
      • Add to Cart, Begin Checkout and Purchase events
      • Transaction values and event validation
      • Consent and privacy considerations
      • Practical Assignment T3: Browser/server event mapping and deduplication validation.
    5. Day26Attribution, CRM, Offline Conversions & Dashboards 2 Hours14 topics Practical Assignment T4
      • Advertising attribution
      • Google vs Meta vs GA4 reporting differences
      • Conversion windows
      • Attribution discrepancies
      • CRM lead attribution
      • Click IDs and UTMs
      • MQL, SQL and closed-won stages
      • Offline conversion imports
      • Revenue-based optimization
      • Looker Studio
      • Google Ads and GA4 connectors
      • Meta reporting integration concepts
      • Client reporting dashboards
      • Funnel reporting
      • Practical Assignment T4: Create a CRM attribution blueprint and KPI dashboard.
  5. 05Module 5 · Day 27–28CRO, Scaling, AI & Business Growth2 Sessions · 4 Hours
    1. Day27Landing Page CRO & Funnel Optimization 2 Hours12 topics Practical Assignment C1
      • Conversion-focused landing pages
      • Offers and message match
      • Trust signals and CTAs
      • Mobile experience
      • Lead form optimization
      • Microsoft Clarity
      • Heatmaps and recordings
      • Rage clicks and dead clicks
      • Form abandonment
      • Funnel drop-offs
      • A/B testing
      • CRO audit and prioritization
      • Practical Assignment C1: Conduct a landing page CRO audit.
    2. Day28AI for Performance Marketing & Real Agency Case Studies 2 Hours16 topics Practical Assignment C3
      • AI for research
      • AI for keyword analysis
      • AI for creative ideation
      • AI for copywriting
      • AI-assisted landing pages
      • AI campaign audit workflows
      • AI-based data analysis
      • Creative fatigue detection
      • Marketing automation
      • Automated reporting
      • Tools: ChatGPT, Claude, Gemini, Lovable, HeyGen, n8n and Make
      • MCPs: connecting AI assistants to Google Ads, Meta Ads and GA4 to automate tasks
      • Real Google Ads and Meta Ads case studies
      • Agency campaign management
      • Client communication
      • Campaign troubleshooting
      • Practical Assignment C3: AI-assisted campaign audit and presentation.
  6. 06Module 6 · Day 29–30Final Capstone & Career Readiness2 Sessions · 4 Hours
    1. Day29Complete Performance Marketing Strategy & Professional Readiness 2 Hours8 topics Final Capstone
      • Business and competitor analysis
      • Complete media planning
      • Google Ads architecture
      • Meta Ads architecture
      • Campaign budgets
      • Creative strategy
      • Landing page funnel
      • Conversion tracking plan
      • Final Capstone: Create and present a complete business performance marketing strategy.
    2. Day30Interview Preparation & Job Readiness 2 Hours12 topics Practical
      • Performance marketing roles and career paths
      • What recruiters and agencies look for
      • Resume and LinkedIn profile for performance marketers
      • Turning course projects into a portfolio
      • Google Ads interview questions
      • Meta Ads interview questions
      • Tracking, GA4 and analytics interview questions
      • Case-study and account-audit interview rounds
      • Explaining campaign results with numbers
      • Mock interviews with feedback
      • Freelancing: pitching and winning clients
      • Career and freelancing roadmap
      • Practical: Mock interview plus resume, LinkedIn and portfolio review.
Enrol Now – Seats Filling Fast
Meet your trainer

Learn Performance Marketing From Real Industry Experience

Umar Tazkeer, trainer

Your Trainer

UMAR TAZKEER

Performance Marketing Expert | Digital Marketing Educator | Founder, UT Digital Media

Umar Tazkeer is a performance marketing practitioner and digital marketing educator specializing in Google Ads, Meta Ads, conversion tracking and business growth strategies. Through his YouTube content, training programs and agency work, he focuses on practical, implementation-driven digital marketing education.

  • 10+ Years of Industry Experience
  • Experience Managing Large Advertising Budgets
  • Digital Marketing Educator & YouTube Creator
600K+
YouTube subscribers
₹100 Cr+
Total ad spend managed
20,000+
Students trained
Speaker & industry presence

On Stage & In the Industry

Umar Tazkeer speaking, presenting and connecting with marketers at industry events and summits.

  • Umar Tazkeer: Speaking at the Performance Marketing Summit 2025
    Speaking at the Performance Marketing Summit 2025
  • Umar Tazkeer: Felicitated on stage at Measurement Summit 2024
    Felicitated on stage at Measurement Summit 2024
  • Umar Tazkeer: Celebrating 500K YouTube subscribers with the UT Digital Media team
    Celebrating 500K YouTube subscribers with the UT Digital Media team
  • Umar Tazkeer: On stage at HighLevel Live India
    On stage at HighLevel Live India
  • Umar Tazkeer: Among industry peers at Measurement Summit 2024
    Among industry peers at Measurement Summit 2024
  • Umar Tazkeer: At the EVOLVE AI event
    At the EVOLVE AI event
  • Umar Tazkeer: Recording an industry interview
    Recording an industry interview
  • Umar Tazkeer: Guest session with students
    Guest session with students
  • Umar Tazkeer: At HighLevel Live India
    At HighLevel Live India
  • Umar Tazkeer: Networking with the HighLevel community
    Networking with the HighLevel community
Learn Live with Umar Tazkeer
Certification

Get Certified: UT Digital Media + Google + HubSpot

Earn our completion certificate, and get guided to clear official Google and HubSpot certifications.

Google certifications(Skillshop)

  • Google Ads Search ProfessionalLatest
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping Ads
  • Google Ads Measurement
  • AI-Powered Performance Ads
  • Google Analytics

+ HubSpot Academy certifications

Our certificate is issued by UT Digital Media on completing the course requirements. Google and HubSpot certifications are free and issued by Google and HubSpot after you pass their exams.

Sample UT Digital Media certificate of completion (student details blurred)
Sample certificate Click to zoom
Enroll & Get Certified
Learning community

Join a Community of Ambitious Digital Marketers

20,000+ learners have trained with Umar Tazkeer Academy. Photos are from previous programmes.

Meta Ads Manager report with campaign and ad set names blurred
Click to zoom Practical Learning
Interactive live Zoom session with many students on camera
Click to zoom Live Interaction
Live online class on Zoom with students on screen
Click to zoom Online Classroom
Google Ads Search campaigns report with campaign names blurred
Click to zoom Student Projects
Our alumni

Where Our Alumni Work Today

Learners from our previous training programmes, now working in digital and performance marketing roles.

  • Sachin Kumar, alumni

    Sachin Kumar

    Assistant Digital Marketing Manager

    Package

    8+ LPA

    Sachin Kumar's employer logo
  • Navin Sharma, alumni

    Navin Sharma

    Digital Marketing Manager

    Package

    5.5+ LPA

    Navin Sharma's employer logo
  • Gurdeep, alumni

    Gurdeep

    Digital Marketing Manager

    Package

    7.5+ LPA

    Gurdeep's employer logo
  • Ranajit Behera, alumni

    Ranajit Behera

    Digital Marketing Manager

    Package

    6+ LPA

    Jumpptech logo
  • Vishal Bansal, alumni

    Vishal Bansal

    Associate SEO Analyst

    Package

    5+ LPA

    SoftProdigy logo
  • Ashish Kumar, alumni

    Ashish Kumar

    Senior Executive, Media Operations

    Package

    6+ LPA

    MB logo

Individual outcomes of past students. Roles and packages depend on each learner's background and effort; results vary.

Join the Next Batch
Student reviews

What Our Students Say

Real reviews from learners of our previous courses, on Google and on our course platform.

“I've bought other courses before, but nothing this valuable. I kept visiting this site, wondering if it was worth it, and honestly, I doubted the reviews were real. Finally, I took the plunge, and now I know I made the right choice. This advanced course is packed with insights I hadn't encountered, even with my 5 years in digital marketing. Umar Sir has done an incredible job making such valuable knowledge affordable. Highly recommend— you'll definitely learn a lot!”

Vikash Kumar

Verified purchase

“A well-structured course with practical training in SEO, Google Ads, Meta Ads, and content marketing. The mentors are knowledgeable and supportive. It gave me the confidence to run campaigns on my own. Worth every rupee.”

Sapna Rawat

Google review

“Great experience here. The Teachers are very cooperative. They clear all doubts in and after the class. every topic is covered.”

Abheishek Siingh

Google review

“The course is worthy! Thank you sir Umar”

Muhammad Rehman

Verified purchase

“Love the detailed detailing!”

Mirza Iqbal

Verified purchase

“Amazing”

K S Sujith

Verified purchase

Placement assistance

We Make You Ready to Enter the Market

Learning the skills is step one. Here is how we prepare you to land performance marketing roles and clients.

  1. Step 1

    Portfolio of Real Work

    Projects, audits and a capstone to show employers.

  2. Step 2

    Resume & LinkedIn

    Present your skills the way recruiters look for them.

  3. Step 3

    Interview Prep

    Ads and tracking questions, case rounds and mock interviews.

  4. Step 4

    Career Roadmap

    Pick your path: in-house, agency or freelance.

The trajectory

Performance marketing salaries in India

Annual CTC in ₹ lakh (LPA), from entry level to top-earning managers

Industry benchmarks, not results of our students. Self-reported salaries fromGlassdoor India(checked Oct 2026). Figures: executive, 25th percentile, Mumbai; executive, national average; manager, national average; manager, 75th percentile, Bengaluru. Pay varies by city, company, experience and skills.

Placement assistance means preparation, guidance and support. We do not guarantee a job or a specific salary.

Start Your Career Journey
Exclusive bonus · Specially for this batch

Get 4 Recorded Courses Worth₹23,278—AbsolutelyFREE

These recorded courses are included in this bootcamp bundle, specially for this batch. You don't have to pay anything extra for them.

This offer is for this cohort only. These bonuses won’t be included from the next cohort.

Google Ads Course 2025 (Certified Advanced Course) course thumbnail
Bonus 1 Recorded Course

Google Ads Course 2025 (Certified Advanced Course)

Umar Tazkeer

4.6(180 ratings)

Google Ads Advanced Strategies Certified Course

Course price

₹4,199

FREE

In this bundle

Advanced Tracking Course (Become Tracking Expert) course thumbnail
Bonus 2 Recorded Course

Advanced Tracking Course (Become Tracking Expert)

Umar Tazkeer Sir

5.0(39 ratings)

Google Ads GA4 GTM Shopify

Course price

₹3,999

FREE

In this bundle

AI Landing Page Mastery (Cohort 2) — With Automations & Tracking course thumbnail
Bonus 3 Recorded Course

AI Landing Page Mastery (Cohort 2) — With Automations & Tracking

Umar Tazkeer / Aditya

5.0(45 ratings)

Create Optimize Automate Scale

Course price

₹7,080

FREE

In this bundle

Data Analytics for Digital Marketers (Cohort 3) course thumbnail
Bonus 4 Recorded Course

Data Analytics for Digital Marketers (Cohort 3)

Umar Tazkeer / Shiva Sir

5.0(50 ratings)

SQL Looker Studio Power BI Excel

Course price

₹8,000

FREE

In this bundle

Total bonus value

₹23,278₹0 extra

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Course prices shown are the current prices of each recorded course on learn.umartazkeer.com.

Enrollment

Everything You Need to Build Serious Performance Marketing Skills

What's included

Reference value
  • 60 Hours of Live Performance Marketing Training
  • Interview Preparation Class & Mock Interviews
  • Placement Assistance
  • Google Ads Complete Mastery
  • Meta Ads Complete Mastery
  • GTM, GA4 and Advanced Tracking Training
  • 21 Practical Assignments
  • 4 Major Advertising Projects
  • 2 Account Audit Challenges
  • Final Capstone Project
  • Lifetime Access to Class Recordings on Our LMS
  • WhatsApp Learning Community
  • Private Batch Community (Access Continues After the Course)
  • Downloadable Templates and Calculators on Our LMS
  • UT Digital Media Certificate
  • 4 Bonus Recorded Courses₹23,278FREE
Total Perceived Value ₹1,00,000+
Bootcamp Enrollment Fee ₹25,000/-

Perceived value reflects the combined worth of the live training, projects, resources and bonus courses included. It is not a previous price or a discount.

Live Bootcamp

Performance Marketing Revolution 2026

The Complete Live Performance Marketing Bootcamp

₹25,000/-

Inclusive of GST

Fee increases from the next cohort

Limited Seats

  • 30 live sessions on Zoom (~60 hours)
  • 4 major projects, 2 audits & a final capstone
  • Lifetime access to recordings on our LMS
  • Interview preparation + placement assistance
  • 4 recorded bonus courses, free
Enroll in Performance Marketing Revolution

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Batch details

A Live Learning Experience Designed for Real Skill Development

Schedule

Course Format
100% Online · Live on Zoom
Recordings & Resources
On our LMS
Total Sessions
30
Live Teaching Hours
Approximately 60
Class Days
Monday, Wednesday, Friday
Class Timings
8:00 PM – 10:00 PM IST
Batch Start Date
18 November 2026
Programme Length
Approx. 10 weeks (3 classes/week)

Sample Week

  1. MonLive
  2. TuePractice
  3. WedLive
  4. ThuPractice
  5. FriLive
  6. SatPractice
  7. SunPractice

Each live session is 2 hours (8–10 PM IST). Assignments are primarily completed outside live session hours.

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FAQs

Everything You Need to Know Before Enrolling

Is this course suitable for complete beginners?
Yes. Module 1 starts with performance marketing fundamentals, consumer psychology and core metrics before moving into platform execution. Concepts build session by session, so you do not need prior advertising experience.
I already know Google Ads. Is this bootcamp useful for me?
Very likely. Beyond Google Ads depth (bidding, PMax, Shopping, scaling and audits), you will cover Meta Ads, GTM, GA4, Meta CAPI, server-side tracking, attribution, CRO and marketing economics — the areas most Google-only specialists want to add.
I only work on Meta Ads. Should I join?
Yes. Module 2 is a ten-session Google Ads deep dive, and Modules 4–5 cover the measurement, attribution and profitability skills that help Meta specialists optimise and scale more confidently.
Is this course online or offline?
It is 100% online and taught live, not pre-recorded. Classes happen live on Zoom; recordings, resources and course material are on our LMS. Join from anywhere with a laptop and a stable internet connection. There are no in-person classes.
What if I miss a class?
Every live class is recorded and added to our LMS, with lifetime access, so you can catch up on the recording and bring your questions to the next live session, the WhatsApp community or your private batch group.
Do I need my own Google Ads and Meta Ads accounts?
Not necessarily. The course uses practical simulations, sample data and authorised account work. Having your own accounts can help you practise, but it is not a requirement.
Do I need to spend my own money on campaigns?
No. You are not required to run paid campaigns with your own budget to complete the course. Assignments and projects are built around planning, simulations and sample performance data.
How can I clear my doubts?
Ask questions during the live interactive sessions, and use the WhatsApp community and your private batch group between classes. Access to the batch group continues after the course.
Do you provide placement assistance?
Yes. You get placement assistance: a dedicated interview-preparation class with mock interviews, resume and LinkedIn guidance, a portfolio built from your course projects, certification guidance and a career and freelancing roadmap. We do not guarantee a job or a specific salary; outcomes depend on each learner’s effort and background.
Is there a refund or cancellation policy?
The official refund and cancellation policy will be linked here and in the footer. Please review it before enrolling.
Is GST included in the course fee?
Yes, the displayed course fee is inclusive of GST.
Can international students enroll?
Yes. International enrollment is processed through the official website checkout in the displayed currency, according to the platform's supported payment options.
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Stop Learning Ads in Pieces.Master the Complete Performance Marketing System.

Learn how to research, plan, launch, track, optimize and scale advertising campaigns with a structured, practical, business-focused approach.

Join the Live Bootcamp

₹25,000/- incl. GST·Fee increases from the next cohort

Performance Marketing Revolution

₹25,000/- incl. GST· Limited seats

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