The document contains following things : 

1/ Index of the Document
2/ Updates
3/ SMALL INSTRUCTIONS > For Media Buying Calculations
4/ Keyword Research (For Avg CPC)
5/ CTR Standard
6/ MEDIA BUYING SHEET - UMAR (Allocated Budget)
7/ MEDIA BUYING SHEET - UMAR (Projected Budget)
8/ Client > OnBoarding Checklist
9/ Checklist Campaign Launch - General Checklist
10/ Schedule of the Decided Campaigns (If Hourly)
11/ Schedule of the Decided Campaigns (Monthly)
12/ Important Google Ads Account Level Settings
13/ Top Tips to Consider
14/ Google Ads Search Ads - Settings
15/ Calculator1- CustomerLTV (Explainer video is given inside)
16/ Calculator2- Google Ads ROI Budgt & Rev. Forecast (Explainer video is given inside)
17/ Advanced Columns Google Ads [Advanced Concept]
18/ Targeting Options GDN
19/Contract and NDA
20/ Negative keywords - Different Lists  

+ Many sheets coming soon.