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| Item Details | Price | ||
|---|---|---|---|
Instructor: Ankur Sir
Language: Hindi
Validity Period: Lifetime
Certified Digital Marketing for Beginners: Special Course - ( A Course of Absolute Beginners)
Batch starting from 10th November 2025
Timings: 7:30 pm -9:30 pm (Monday - Friday)
Duration: 3 Months
|
Day |
Module Name |
Topic |
Learning Outcomes |
Project |
| 1 | Introduction Of Digital Marketing | What is Digital Marketing? Scope of Digital Marketing Requirement of Digital Marketing Latest Trends in Digital Marketing Digital Marketing for Working Professionals Digital Marketing for Small, Medium, and Large Businesses Job opportunities in Digital Marketing Objectives of Online Marketing Elements of Successful Digital Strategy Secrets of Successful Digital Marketing Campaigns Practical: Defining a Business Objective |
-Define a business objective for a sample company and map its digital journey | Understand real business objectives in online marketing Break down winning digital strategies step by step Learn the secrets behind high-ROI campaigns Define and set clear business goals for campaigns |
| 2 | Understanding Domain & Hosting | What is Domain Name? Types of Domains and Extensions How to Buy Right Domain Name? What is Web Hosting, cPanel & FTP Account? What is Domain Marketing? How to Sell a Domain Name? Top Domain Selling Platforms |
Understand domain names & hosting from scratch Learn to choose perfect domain for branding & SEO Get hands-on with cPanel & FTP Learn domain flipping & marketing strategies Know the best platforms to buy/sell domains |
Buy a sample domain & connect it with hosting Upload a demo website via cPanel/FTP Research profitable domain names for resale |
| 3 |
Building WordPress Websites |
What is WordPress? Why We Use WordPress? Different CMS to Design Website Like WordPress? How to Install WordPress On Localhost? How to Install WordPress on Live Hosting Server? Wordpress Dashboard Overview What are Pages? What are the important pages on the website? How do you create Pages in WordPress? WordPress Basic Settings What is Category & How do I create Category? |
Build a fully functional website without coding. Compare & choose the right CMS platform for business needs. Install WordPress on both localhost & live hosting server. Manage pages, categories & settings for a professional site. Structure a website that is SEO & user-friendly. |
Create your own professional WordPress website with Home, About, Services, Contact, and Blog pages. |
| 4 | What are the Themes, Important themes according to the website How to install the Theme? What is the Header Menu & How to create It? What is Category Menu & How to Create It? What are Plugins & Important plugins for a WordPress Website? How to Install & Configure WordPress Plugins? |
Build a professional website from scratch Understand themes, menus, categories, plugins in detail Use AI to select themes, design pages & optimize plugins Be ready to launch your own portfolio, blog, or business site in days |
Create & publish your first fully functional website with AI-driven design. | |
| 5 | How to Create a Website Header based on the theme? How to create Footer Based on Theme? Page Design: Overview of Elementor Understanding of the designing process Elementor Basic Settings Design Page With Elementor Design Lead Form with Elementor & Configuration |
Design professional websites without coding Customize headers & footers as per brand theme Create engaging, mobile-friendly landing pages Build lead forms & connect them with CRM/Email tools |
Create your own Digital Marketing Landing Page with Header, Footer & Lead Form integrated. | |
| 6 | Elementor Basic Settings Design Page With Elementor Design Lead Form with Elementor & Configuration Design Custom Header & Footer with Elementor Design condition-based popup with Elementor |
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| 7 |
Building E-Commerce Websites |
Introduction of E-Commerce Website E-Commerce Plugin Configuration How to Create Product Category? How to Create Product Category Menu? What is Shipping Charges & How to Configure? How to Configure Taxes according to India Online Payment Integration How to Upload Single Products? |
Build your own online store from scratch Set up categories, taxes & shipping professionally Integrate secure online payments Upload & manage products with AI-powered descriptions Learn India-specific compliance setup (taxes, shipping, GST) |
Create a fully functional e-commerce store with at least 5 live products, payment gateway, and tax/shipping configured. |
| 8 | How to upload Variable Products? Configure Taxes & Shipping charges on Products? Bulk Uploading |
Complete E-Commerce Store | Project 3 – E-commerce Product Store Example: “Organic Skin Care Products” Focus: E-commerce setup, product listings, Meta & Google Shopping Ads |
|
| 9 | Landing Pages on Wordpress | What are landing pages & how to create High Converting Landing Pages | Entire Concept of Landing Pages | Create 2-3 Landing Pages from Scratch |
| 10 | SEO Mastery | What is SEO? Why SEO is important? What are Search Engines, and how do they work? What is SERP? SERP Features White hat vs Black hat vs Gray hat SEO |
Making the Foundations Clear. | |
| 11 | Keyword Research | What are keywords in SEO? Importance of Keyword Research Types of Keywords Understanding Search Intent LSI Keywords Best tools for keyword research How to do Keyword Research? Keyword Search Volume and Competition Analysis How to Find Long Tail Keywords? Reverse keyword research |
Understand the role of keywords in SEO & traffic growth Differentiate between keyword types (short-tail, long-tail, LSI, branded, etc.) Analyze search intent to match keywords with user needs Conduct keyword research using free/paid SEO tools Evaluate search volume & competition to pick the right keywords Discover long-tail keywords for better rankings & conversions Perform reverse keyword research to find competitor opportunities Build a keyword-to-content strategy for websites/blogs |
Create a keyword research report for any niche (example: fitness, fashion, education, etc.) Report must include: 20 keywords (mixed short-tail + long-tail + LSI) Search volume & competition analysis Search intent classification (informational, navigational, transactional) 1 competitor keyword analysis (reverse research) Keyword-to-content mapping for 5 web pages/blogs |
| 12 |
On Page SEO |
What is on-page SEO & its importance? How to optimize meta tags/ Title? How to write an effective meta title? What is Meta Description & How to write meta description? |
Understand On-Page SEO and why it’s critical for rankings & user experience Learn how to optimize meta tags (Title, Description, Keywords, Robots, etc.) Write effective meta titles using keywords, brand name, and click-worthy structure Craft engaging meta descriptions that improve CTR (Click-Through Rate) Apply keyword placement & character length best practices for titles and descriptions |
Select 5 web pages (your own blog, e-commerce products, or demo pages) Write optimized meta titles (≤60 characters) including primary keywords Write meta descriptions (≤160 characters) focusing on CTR & intent Submit a before vs after SEO meta tag report showing improvements |
| 13 | What are Heading Tags & How to Create? What is Meta Keywords? What is Image SEO? Important Factors? Internal linking strategies to rank a website? Optimise website for Voice SEO? |
Understand Heading Tags (H1–H6) structure & how to implement them for SEO. Learn the role & limitations of Meta Keywords in modern SEO. Apply Image SEO techniques (alt tags, file names, compression, schema). Implement Internal Linking strategies to boost authority & crawlability. Optimize websites for Voice SEO using conversational keywords & FAQs. |
Take a sample blog post or webpage and: Add proper heading structure (H1, H2, H3). Optimize at least 3 images with SEO-friendly names, alt text & compression. Create an internal linking plan linking 5 related pages together. Add voice-search-friendly FAQs with conversational answers. Submit as a before & after SEO-optimized webpage report (Word/Google Doc or live site link). |
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| 14 | What is Anchor text & How to create? What is the website structure and why does it matter in SEO? SEO-friendly URL structure Subdomain vs directory for multilocation On-page SEO Checklist |
Understand what anchor text is, its types, and how to use it for SEO & internal linking. Learn the importance of a clear website structure for crawlability, user experience, and rankings. Create SEO-friendly URLs that are short, descriptive, and keyword-rich. Differentiate between subdomains vs. directories for multilocation or multilingual SEO. Apply a complete on-page SEO checklist (titles, meta tags, headings, images, links, schema, etc.). |
Take a demo website (or create a basic WordPress/Shopify site). Implement the following: Create 5 internal links using proper anchor texts. Design a site structure map (homepage → categories → subcategories → products/blogs). Optimize 5 URLs to be SEO-friendly. Decide and justify whether subdomain or directory is better for a multilocation business case. Perform a full on-page SEO audit on 2 pages using a free checklist/tool (e.g., SEO Minion). |
|
| 15 | SEO For Content | Role of Content in SEO Create Content Planning for Website or Blog Content Cluster Strategy Avoiding Keyword Cannibalization What is SEO-friendly content and its elements? Understanding keyword stuffing Google's Algorithms & Content Guidelines What is Plagiarism and how to avoid it? Analyzing content for improved CTR |
Understand the role of content in SEO and driving organic traffic Learn to plan and structure content for websites and blogs Implement content cluster strategy for better topic authority Avoid keyword cannibalization and overlapping content issues Create SEO-friendly content with proper headings, meta tags, images, and internal links Understand keyword stuffing and how to write naturally Follow Google’s content guidelines & algorithm best practices Learn about plagiarism, its impact on SEO, and how to create original content Analyze content performance and optimize for higher CTR |
Prepare 3 blogs of 2000 words |
| 16 | Technical SEO using Tools. (Screaming Frog ) | What is technical SEO and its importance? What is XML Sitemap & How to Create? What is an HTML sitemap & How to Create? What is Robots.txt file & How to Create? Canonical issue: How to resolve? Open Graph Tags &Twitter Card HTTPS and security considerations 404 page & Creating a Custom 404 page Finding & fixing broken links Setting up Redirections |
Learn to make your website crawlable & indexable for search engines Understand sitemaps, robots.txt & canonical fixes to avoid SEO issues Secure your website with HTTPS and optimize for safe browsing Improve user experience with custom 404 pages & redirections Optimize social sharing with Open Graph & Twitter Card tags Find and fix broken links to keep your site healthy |
Do a technical SEO setup for any website: Create XML & HTML sitemaps Configure robots.txt Fix canonical issues & broken links Add Open Graph/Twitter tags Set up HTTPS, custom 404 page & URL redirections |
| 17 | Website speed and performance (with tools) Mobile friendliness and responsive design Crawl Budget Optimization Breadcrumbs Chrome Extensions for SEO Productivity Introduction to schema and its role Different Types of Schema How to create schema code? Validating code with Rich Results Test How to Check Schema on a page? |
Learn to boost website speed & performance using free tools Make your site mobile-friendly and responsive for better rankings Optimize crawl budget so search engines index important pages faster Use breadcrumbs for better navigation and SEO Explore Chrome extensions to improve SEO productivity Understand schema markup and its role in enhancing search results Learn types of schema and how to create them Validate schema using Rich Results Test and check it on pages |
Conduct a site performance & schema audit for any website: Test speed & mobile-friendliness and suggest improvements Add breadcrumbs to 3 pages Create and implement schema markup (Article/Product/Event) on 2 pages Validate schema with Rich Results Test Use 2 SEO Chrome extensions to analyze and improve the website |
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| 18 | Google Search Console | Introduction to Google Search Console & its uses GSC vs GA How to set up GSC using various methods? Sitemap submission URL inspection Tracking performance, keywords, CTR, position Filtering and comparing performance Using Regex Filters & Indexing report Understanding and fixing technical issues What is Page Experience? What is Core Web Vitals? Mobile Usability Enhancements Security and Manual Actions URL removal |
Learn to track your website’s performance on Google search Understand the difference between GSC and Google Analytics Submit sitemaps and inspect URLs for indexing issues Monitor keywords, CTR, and average position to improve SEO Use filters, comparisons, and regex to analyze search data |
Set up Google Search Console for any website Submit XML sitemap Inspect 5 URLs for indexing and coverage issues Track top 10 keywords and their CTR/position |
| 19 | Google Analytics for SEO - Building Reports | What is Google Analytics and how does it work? How to Set Up Google Analytics? Understanding Users, Views, Engagement Time, Event Count Bounce Rate User and traffic acquisition Source and medium concepts Concept of Events Demographics of the audience Devices & technology of visitors Concept of Monetization in GA4 How to create reports in GA4? How to customize reports in GA4? |
Learn to track website traffic and user behavior with Google Analytics Understand where your visitors come from and how they engage with your site Analyze bounce rate, engagement, events, and monetization metrics Know your audience’s demographics, devices, and technology usage Create and customize reports to make data-driven decisions |
Submit Website In Google Analytics and monitor performance and Behaviour Prepare proper 3 Reports according to SEO KPIs and Metrics. |
| 20 | OFF - PAGE SEO | Introduction to Off-page SEO Importance of backlinks in SEO Do follow vs no follow backlinks How to build backlinks? Article Submission QnA Submission Link Building Best Practices (Dos and Don'ts) Guest posting and outreach PR Submission Business listing |
Learn how backlinks boost your website’s authority & rankings Understand do-follow vs no-follow links and their impact Master different link-building strategies like guest posting, article & PR submissions Learn best practices & common mistakes in backlink building Get your business noticed with business listings & QnA submissions |
Create a link-building plan for a website: Submit articles to 2-3 platforms Post answers in QnA sites with backlinks Do guest posting on relevant websites Submit PR & business listings Identify and follow dos & don’ts of link building |
| 21 | Infographic submission PDF/PPT submission Image Submission Social bookmarking Classified submission Forum Submission |
Learn to boost website visibility through different submission techniques Promote content using infographics, PDFs, PPTs, and images Build quality backlinks via social bookmarking, classified ads, and forum participation Improve traffic & authority of your website |
Do an off-page submission campaign for any website: Submit 1 infographic, 1 PDF/PPT, and 1 image to relevant platforms Share content on 3 social bookmarking sites Post 1 classified ad and participate in 1 forum discussion linking back to the website |
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| 22 | LOCAL + ECOMMERCE+ INTERNATIONAL SEO | Local SEO Setting up Google My Business (GMB) profile NAP consistency (Name, Address, Phone Number) Local citations and directories Local SEO ranking factors Local SEO optimization techniques E-Commerce SEO Importance of eCommerce SEO Traditional SEO vs eCommerce SEO Creating High Quality Product Descriptions User Generated Content and Reviews SEO for Product Images Schema Markup for Product Pages International SEO Introduction to International SEO hreflang tags URL Structure for International SEO Best Practices |
Learn to get your business visible on Google Maps & local searches Maintain consistent Name, Address, Phone (NAP) across platforms Use local citations & directories to boost local authority Apply local SEO optimization techniques to rank higher in your city |
Set up a Google My Business profile Ensure NAP consistency on at least 5 local directories Optimize 1 business listing with categories, description, images, and reviews |
| 23 | SEO With AI & AI Tools | Understanding the capabilities of ChatGPT Generating blog post ideas with ChatGPT Creating topic clusters within seconds Using ChatGPT for headline ideas Creating SEO-friendly content outlines Using ChatGPT strategically for SEO content Writing outreach emails for guest blogging Creating schema markup using ChatGPT |
Learn to use ChatGPT to generate blog & content ideas instantly Create topic clusters and SEO-friendly content outlines in seconds Get headline ideas that attract clicks Strategically use ChatGPT for SEO-optimized content creation Write outreach emails for guest blogging efficiently Generate schema markup for better search engine understanding |
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| 24 | Facebook Ads Intro + Account Setup | What is Facebook Advertising? Benefits of Facebook Advertising Understanding Facebook Ads Ecosystem Creating a Facebook Business Manager Account Setting Up Your Facebook Ads Account Navigating Facebook Ads Manager |
Learn to advertise effectively on Facebook to reach your audience Understand how Facebook Ads work and why they drive results Get familiar with the Facebook Ads ecosystem & business tools Set up your Business Manager & Ads account professionally Navigate Ads Manager to create, manage, and optimize campaigns |
Create a Facebook Ads setup for a demo business: Set up Business Manager & Ads account Configure payment methods and account settings Explore Ads Manager interface |
| 25 | Understanding Campaign Structure | Overview of Campaigns, Ad Sets, and Ads Campaign Objectives and Their Uses Choosing the Right Objective for Your Goal |
Understand the structure of campaigns, ad sets, and ads Learn to choose the right campaign objective for your marketing goal Know how to align objectives with business results |
Create a sample Meta Ads campaign: Set up 1 campaign with a clear objective Create 2 ad sets targeting different audiences Design 2 ads with images or videos Analyze which objective works best for your chosen goal |
| 26 | Ads Fundamentals | Ad Copy Fundamental Understanding Facebook Ad Formats Creating Effective Ad Copy Designing Eye-Catching Ad Creatives Understand Audience Targeting & Types Understanding Facebook Audiences Saved Audience, Custom Audience, Lookalike Audiences Facebook Ad Angle Fundamental Of Facebook Supportive UGC Content Facebook Ads Chatgpt Script Creative Performance Matrix |
Learn to write high-converting ad copy that grabs attention Understand Facebook ad formats and which to use for different goals Design eye-catching ad creatives to boost engagement Master audience targeting: Saved, Custom & Lookalike Audiences Learn to create ad angles that resonate with your audience Use UGC content to support your Facebook campaigns Generate ad copy using ChatGPT for faster campaign creation Measure performance using a creative performance matrix |
Create a Facebook Ads Campaign for any product/service: Write 3 different ad copies with unique angles Design 3 creative images/videos |
| 27 | Ad Placement + Bidding + Troubleshooting | Facebook Ad Placement Automatic vs. Manual Placements Understanding Placement Types (Feed, Stories, Reels) Choosing the Best Placements for Your Ads Budget & Bidding Understanding Campaign Budget Optimization (CBO) Setting Daily vs. Lifetime Budgets Bidding Strategies: Lowest Cost vs. Cost Cap Troubleshooting Understanding Ad Rejections Resolving Account Restrictions Best Practices for Policy Compliance |
Learn to choose the best ad placements (Feed, Stories, Reels) for maximum reach Understand automatic vs. manual placements and when to use them Set effective budgets using Campaign Budget Optimization (CBO), daily & lifetime budgets Master bidding strategies like Lowest Cost & Cost Cap for better ROI Troubleshoot ad rejections & account restrictions Follow Facebook policies to keep ads running smoothly |
Create a Facebook ad campaign: Test automatic vs. manual placements Set up CBO with daily & lifetime budgets Apply Lowest Cost or Cost Cap bidding Identify and resolve a simulated ad rejection or policy issue |
| 28 | Traffic Campaign | Website Traffic Ad Setup, Facebook Insights, Ad Tips What is Brand Safety? Block lists, Inventory filter, Topic exclusions for Facebook in-stream videos, Content type exclusions. Publisher List, Delivery Reports |
Learn to set up and run traffic campaigns on Facebook effectively Analyze performance using Facebook Insights to improve results Understand brand safety and protect your ads from inappropriate placements Use block lists, inventory filters, topic & content exclusions for safe ad delivery Evaluate ad performance with publisher lists and delivery reports |
Run a Facebook traffic campaign for a demo product or website Configure targeting and budget Apply brand safety settings: block lists, topic/content exclusions Analyze results using Facebook Insights & delivery reports Prepare a short report showing performance and improvements |
| 29 | Facebook Pixel Setup In the Right Way | Using Facebook Pixel Effectively Event Tracking and Custom Conversions |
Learn to track website visitors and their actions with Facebook Pixel Understand standard & custom events to measure conversions accurately Optimize ad campaigns using event data for better targeting Use custom conversions to track specific business goals |
Set up Facebook Pixel on a demo website Configure 3 standard events (e.g., ViewContent, AddToCart, Purchase) Create 1 custom conversion for a specific action (e.g., newsletter signup) Verify events & conversions are firing correctly using Pixel Helper |
| 30 | Facebook Shopping Ads | Creating Ads for Product Sales Create Product Feed in Facebook Using Dynamic Product Ads Optimizing E-commerce Campaigns |
Learn to create high-converting ads for your products Understand how to set up product feeds for Facebook/Instagram Use Dynamic Product Ads to show the right product to the right audience Optimize campaigns to get more sales at lower costs |
Create a Facebook/Instagram ad campaign for a product store: Upload a product feed Set up at least 1 Dynamic Product Ad Monitor and optimize the campaign for clicks, conversions, and ROAS |
| 31 | Lead Generation | Lead Generation Ad Setup, Lead Form Setup Generate Lead through Call Generate Lead through Instagram Generate Lead through WhatsApp Facebook Insights Optimizing for Lead Quality |
Learn to set up lead generation campaigns on Facebook & Instagram Create effective lead forms to capture user details Generate leads via calls, Instagram & WhatsApp Understand and analyze Facebook Insights for better results Optimize campaigns to improve lead quality and reduce wasted spend |
Run a lead generation campaign for a demo business: Create a Facebook/Instagram lead ad with a working lead form Capture leads via call & WhatsApp Analyze Facebook Insights to measure performance Apply optimizations to improve lead quality |
| 32 | Retargeting & Conversion Setup + Reporting Analysis | Retargeting & Conversion Setup Setting Up Retargeting Campaigns Segmenting Retargeting Audiences Dynamic Retargeting with Facebook Ads Facebook Ads Conversion Setup Reporting Analysis + Team Work Generating Campaign Performance Reports Understanding Attribution Models Using Data to Improve Future Campaigns |
Learn to bring back website visitors and convert them into customers Understand how to segment audiences for effective retargeting Set up dynamic retargeting campaigns on Facebook Ads Track and measure results with conversion tracking & reporting Use data & attribution models to improve future campaigns |
Create a Facebook retargeting campaign: Set up custom and segmented audiences Run dynamic retargeting ads for products/services Configure conversion tracking Generate campaign performance report Analyze data and suggest optimizations for better ROI |
| 33 | Introduction to Google Ads + Account Setup | What is Google Advertising? Benefits of Google Ads Google Ads Ecosystem Overview Creating a Google Ads Account Understanding Google Ads Interface Setting Up Billing and Preferences Overview of Campaign Types (Search, Display, Shopping, Video, Discovery) Choosing the Right Campaign Type for Your Goal Key Differences Between Campaign Types |
Learn how to advertise on Google to reach the right audience Understand the benefits of Google Ads for business growth Navigate the Google Ads ecosystem & interface confidently Set up your account, billing, and preferences correctly Choose the right campaign type for your marketing goals Understand differences between Search, Display, Shopping, Video & Discovery campaigns |
Create a live Google Ads account Set up billing & preferences Document campaign type choice, target audience, and expected results |
| 34 | Keyword Research + Profitability Calculation | Understanding Keywords and Match Types Using Google Keyword Planner Building a Keyword List Forecasting Keywords Analysis Competitor Ads Keyword Profitability Calculation |
Learn to research and select the right keywords for your campaigns Understand keyword match types, competitor analysis, and forecasting Calculate keyword profitability to focus on high-ROI opportunities |
Create a keyword research report for any business: Use Google Keyword Planner to find 20–30 keywords Categorize keywords by match type (broad, phrase, exact) Analyze competitor ads for similar keywords Calculate profitability/priority of each keyword Prepare a final keyword list ready for content or ad campaigns |
| 35 | Audience Targeting + Bidding Strategy | Bidding Strategy Understanding Campaign Budgets Bidding Strategies: Manual CPC, Enhanced CPC, Target CPA, Target ROAS Setting Budgets for Maximum ROI Audience Targeting Understanding Google Ads Audiences Custom Audiences and In-Market Audiences Using Remarketing Lists |
Learn to set campaign budgets and choose the right bidding strategy for maximum ROI Understand different audience types and how to target them effectively Use remarketing & custom audiences to reach the right users at the right time |
Create a Google Ads mock campaign for any business/niche: Set campaign budget and choose a bidding strategy (Manual CPC, Target CPA, etc.) Define audience targeting: custom, in-market, or remarketing list Prepare a report showing predicted ROI & audience reach |
| 36 | Search Campaign + Ad Extension | Setup Search Campaign Creating Your First Search Campaign Ad Groups and Their Importance Writing Effective Search Ads Ad Extensions Introduction to Ad Extensions Types of Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.) Best Practices for Using Ad Extensions |
Learn to set up and structure a search campaign for maximum results Understand how to create ad groups and write effective ads that attract clicks Master ad extensions to improve ad visibility and CTR |
Create a live Google Search Campaign for any niche Set up 1 campaign with 2–3 ad groups Write 3–4 search ads per ad group Add at least 3 types of ad extensions (Sitelinks, Callouts, Structured Snippets) Track basic metrics like CTR, impressions, and clicks |
| 37 | Google Analytics Integration + Advanced Features | Google Analytics Integration Connecting Google Ads with Google Analytics Analyzing Campaign Performance in Google Analytics Setting Up Goals and Events Smart Campaigns and Automated Bidding Dynamic Search Ads Setting Up a Remarketing Campaign Creating Remarketing Lists Dynamic Remarketing for E-comm |
Learn to connect Google Ads with Google Analytics and track campaign performance Understand goals, events, and remarketing to improve conversions |
Integrate Google Analytics with a Google Ads account Set up 1 goal and 2 events to track website actions Create a remarketing campaign with a dynamic list (e-commerce or demo product) Analyze campaign performance and prepare a short report with insights |
| 38 | Youtube Ads | Types of YouTube Ads Creating Effective Video Ads Analyzing YouTube Campaign Performance |
Understand different types of YouTube Ads and when to use them Learn to create engaging video ads that grab attention & drive action Gain skills to analyze campaign performance and optimize results |
Create Youtube Ads For All Types of Businesses. |
| 39 | Display Ads / PMax Campaigns & Demand Gen Campaings | Types of Display Ads Creating Effective Ads Ads Analyzing PMax Campaigns & Demand Gen Campaings |
Understand different types of Display Ads and when to use them Learn to create PMax Campaigns for entire funnel. Gain skills to analyze campaign performance and optimize results |
Create All types of Campaigns for different Businesses |
| 40 | Google Tag Manager | What is GTM Set up Google Tag Manager Why are GA & GTM connected in the website Components in GTM What is Tag, Trigger & Variables Button Click Tracking, URL Tracking, All Link Tracking, Outbound Link Tracking File Download Tracking, Image Visibility Tracking, |
Learn how to set up & connect Google Tag Manager (GTM) with Google Analytics for tracking. Understand tags, triggers & variables and how they help in event tracking. Gain skills to track user interactions (button clicks, links, file downloads, images, etc.) without coding. |
Set up Google Tag Manager on a demo website. Create tags for button clicks, outbound links & file downloads. Build a report in Google Analytics showing all tracked events. |
| 41 | Google Ads Conversion Tracking, Thank You Page Tracking Pop up Tracking, AJEX Form Tracking Text Copy tracking, WhatsApp button tracking, |
Learn to track every user action (thank you pages, forms, popups, buttons, text copies) Understand how to set up Google Ads & GTM conversion tracking step by step |
Set up Google Ads conversion tracking using GTM Track: Thank You Page visit, AJAX form submissions, Popup interactions, Text copy clicks, WhatsApp button clicks Submit a conversion tracking report with proof |
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| 42 | Project Details & Explaination | A Complete Master Project | Prepare Strategies & Digital Marketing Roadmap on Customized Requirements | Pitching your Strategy & Solutions about the project |
| 43 | Business Mindset, Funnel Building & Client Interactions | Business Mindset & Strategic Thinking Funnel Building, Offer Crafting Client Communication & Expectation Management |
Business Mindset & Strategic Thinking Funnel Building, Offer Crafting Client Communication & Expectation Management |
Proper Strategy Making Advanced Approaches. |
FAQ (Frequently Asked Questions)
1- How is this course different from YouTube videos?
Most of the content on YT is a little older, this course contains all the latest things. - Also, this course is live, where you will be learning through Live classes, you can ask your doubts in the online class itself, and the YT videos are prerecorded.
2- Can I get a certificate from this course?
Yes, you will get an agency certificate after this course
3- Will you help us in cracking the interview?
Yes, we have a mock interview module in the course.
4- Can I make instant money after this course?
No, this course is not a quick money-making or get-quick-rich course. This course is created to enhance your Digital Marketing Skills.
5- Is there any refund policy?
No, this course does not comes with Refund policy.