Digital Marketing Course - Specially for Beginners
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10th Nov | Live Digital Marketing Course - Specially for Beginners cover

10th Nov | Live Digital Marketing Course - Specially for Beginners

Instructor: Ankur Sir

Language: Hindi

Validity Period: Lifetime

$250

Certified Digital Marketing for Beginners: Special Course - ( A Course of Absolute Beginners)

Batch starting from 10th November 2025
Timings: 7:30 pm -9:30 pm (Monday - Friday)
Duration: 3 Months

  • Complete Practical Course + New AI based Modules Included
  • 3 Months Course - Monday to Friday (2 hours Daily).
  • Get Certified by our Agency UT Digital Media 
  • Get Google / Hubspot Certifications
  • Tasks and Assignments during each Topic based on Practical Projects and Scenarios. 
  • Recordings will be available. 
  • Limited Seats
  • Expert Trainer - Ankur Sir. (7+ Yrs Experience)
    • There will be private WhatsApp group with batchmates

      Day

      Module Name

      Topic

      Learning Outcomes

      Project

      1 Introduction Of Digital Marketing What is Digital Marketing?
      Scope of Digital Marketing
      Requirement of Digital Marketing
      Latest Trends in Digital Marketing
      Digital Marketing for Working Professionals
      Digital Marketing for Small, Medium, and Large Businesses
      Job opportunities in Digital Marketing
      Objectives of Online Marketing
      Elements of Successful Digital Strategy
      Secrets of Successful Digital Marketing Campaigns
      Practical: Defining a Business Objective
      -Define a business objective for a sample company and map its digital journey Understand real business objectives in online marketing
      Break down winning digital strategies step by step
      Learn the secrets behind high-ROI campaigns
      Define and set clear business goals for campaigns
      2 Understanding Domain & Hosting What is Domain Name?
      Types of Domains and Extensions
      How to Buy Right Domain Name?
      What is Web Hosting, cPanel & FTP Account?
      What is Domain Marketing?
      How to Sell a Domain Name?
      Top Domain Selling Platforms
      Understand domain names & hosting from scratch
      Learn to choose perfect domain for branding & SEO
      Get hands-on with cPanel & FTP
      Learn domain flipping & marketing strategies
      Know the best platforms to buy/sell domains
      Buy a sample domain & connect it with hosting
      Upload a demo website via cPanel/FTP
      Research profitable domain names for resale
      3

      Building WordPress Websites

      What is WordPress?
      Why We Use WordPress?
      Different CMS to Design Website Like WordPress?
      How to Install WordPress On Localhost?
      How to Install WordPress on Live Hosting Server?
      Wordpress Dashboard Overview
      What are Pages?
      What are the important pages on the website?
      How do you create Pages in WordPress?
      WordPress Basic Settings
      What is Category & How do I create Category?
      Build a fully functional website without coding.
      Compare & choose the right CMS platform for business needs.
      Install WordPress on both localhost & live hosting server.
      Manage pages, categories & settings for a professional site.
      Structure a website that is SEO & user-friendly.
      Create your own professional WordPress website with Home, About, Services, Contact, and Blog pages.
      4 What are the Themes, Important themes according to the website
      How to install the Theme?
      What is the Header Menu & How to create It?
      What is Category Menu & How to Create It?
      What are Plugins & Important plugins for a WordPress Website?
      How to Install & Configure WordPress Plugins?
      Build a professional website from scratch
      Understand themes, menus, categories, plugins in detail
      Use AI to select themes, design pages & optimize plugins
      Be ready to launch your own portfolio, blog, or business site in days
      Create & publish your first fully functional website with AI-driven design.
      5 How to Create a Website Header based on the theme?
      How to create Footer Based on Theme?
      Page Design: Overview of Elementor
      Understanding of the designing process
      Elementor Basic Settings
      Design Page With Elementor
      Design Lead Form with Elementor & Configuration
      Design professional websites without coding
      Customize headers & footers as per brand theme
      Create engaging, mobile-friendly landing pages
      Build lead forms & connect them with CRM/Email tools
      Create your own Digital Marketing Landing Page with Header, Footer & Lead Form integrated.
      6 Elementor Basic Settings
      Design Page With Elementor
      Design Lead Form with Elementor & Configuration
      Design Custom Header & Footer with Elementor
      Design condition-based popup with Elementor
         
      7

      Building E-Commerce Websites

      Introduction of E-Commerce Website
      E-Commerce Plugin Configuration
      How to Create Product Category?
      How to Create Product Category Menu?
      What is Shipping Charges & How to Configure?
      How to Configure Taxes according to India
      Online Payment Integration
      How to Upload Single Products?
      Build your own online store from scratch
      Set up categories, taxes & shipping professionally
      Integrate secure online payments
      Upload & manage products with AI-powered descriptions
      Learn India-specific compliance setup (taxes, shipping, GST)
      Create a fully functional e-commerce store with at least 5 live products, payment gateway, and tax/shipping configured.
      8 How to upload Variable Products?
      Configure Taxes & Shipping charges on Products?
      Bulk Uploading
      Complete E-Commerce Store Project 3 – E-commerce Product Store
      Example: “Organic Skin Care Products”
      Focus: E-commerce setup, product listings, Meta & Google Shopping Ads
      9 Landing Pages on Wordpress What are landing pages & how to create High Converting Landing Pages Entire Concept of Landing Pages Create 2-3 Landing Pages from Scratch
      10 SEO Mastery What is SEO?
      Why SEO is important?
      What are Search Engines, and how do they work?
      What is SERP?
      SERP Features
      White hat vs Black hat vs Gray hat SEO
      Making the Foundations Clear.  
      11 Keyword Research What are keywords in SEO?
      Importance of Keyword Research
      Types of Keywords
      Understanding Search Intent
      LSI Keywords
      Best tools for keyword research
      How to do Keyword Research?
      Keyword Search Volume and Competition Analysis
      How to Find Long Tail Keywords?
      Reverse keyword research
      Understand the role of keywords in SEO & traffic growth
      Differentiate between keyword types (short-tail, long-tail, LSI, branded, etc.)
      Analyze search intent to match keywords with user needs
      Conduct keyword research using free/paid SEO tools
      Evaluate search volume & competition to pick the right keywords
      Discover long-tail keywords for better rankings & conversions
      Perform reverse keyword research to find competitor opportunities
      Build a keyword-to-content strategy for websites/blogs
      Create a keyword research report for any niche (example: fitness, fashion, education, etc.)
      Report must include:
      20 keywords (mixed short-tail + long-tail + LSI)
      Search volume & competition analysis
      Search intent classification (informational, navigational, transactional)
      1 competitor keyword analysis (reverse research)
      Keyword-to-content mapping for 5 web pages/blogs
      12

      On Page SEO

      What is on-page SEO & its importance?
      How to optimize meta tags/ Title?
      How to write an effective meta title?
      What is Meta Description & How to write meta description?
      Understand On-Page SEO and why it’s critical for rankings & user experience
      Learn how to optimize meta tags (Title, Description, Keywords, Robots, etc.)
      Write effective meta titles using keywords, brand name, and click-worthy structure
      Craft engaging meta descriptions that improve CTR (Click-Through Rate)
      Apply keyword placement & character length best practices for titles and descriptions
      Select 5 web pages (your own blog, e-commerce products, or demo pages)
      Write optimized meta titles (≤60 characters) including primary keywords
      Write meta descriptions (≤160 characters) focusing on CTR & intent
      Submit a before vs after SEO meta tag report showing improvements
      13 What are Heading Tags & How to Create?
      What is Meta Keywords?
      What is Image SEO? Important Factors?
      Internal linking strategies to rank a website?
      Optimise website for Voice SEO?
      Understand Heading Tags (H1–H6) structure & how to implement them for SEO.
      Learn the role & limitations of Meta Keywords in modern SEO.
      Apply Image SEO techniques (alt tags, file names, compression, schema).
      Implement Internal Linking strategies to boost authority & crawlability.
      Optimize websites for Voice SEO using conversational keywords & FAQs.
      Take a sample blog post or webpage and:
      Add proper heading structure (H1, H2, H3).
      Optimize at least 3 images with SEO-friendly names, alt text & compression.
      Create an internal linking plan linking 5 related pages together.
      Add voice-search-friendly FAQs with conversational answers.
      Submit as a before & after SEO-optimized webpage report (Word/Google Doc or live site link).
      14 What is Anchor text & How to create?
      What is the website structure and why does it matter in SEO?
      SEO-friendly URL structure
      Subdomain vs directory for multilocation
      On-page SEO Checklist
      Understand what anchor text is, its types, and how to use it for SEO & internal linking.
      Learn the importance of a clear website structure for crawlability, user experience, and rankings.
      Create SEO-friendly URLs that are short, descriptive, and keyword-rich.
      Differentiate between subdomains vs. directories for multilocation or multilingual SEO.
      Apply a complete on-page SEO checklist (titles, meta tags, headings, images, links, schema, etc.).
      Take a demo website (or create a basic WordPress/Shopify site).
      Implement the following:
      Create 5 internal links using proper anchor texts.
      Design a site structure map (homepage → categories → subcategories → products/blogs).
      Optimize 5 URLs to be SEO-friendly.
      Decide and justify whether subdomain or directory is better for a multilocation business case.
      Perform a full on-page SEO audit on 2 pages using a free checklist/tool (e.g., SEO Minion).
      15 SEO For Content Role of Content in SEO
      Create Content Planning for Website or Blog
      Content Cluster Strategy
      Avoiding Keyword Cannibalization
      What is SEO-friendly content and its elements?
      Understanding keyword stuffing
      Google's Algorithms & Content Guidelines
      What is Plagiarism and how to avoid it?
      Analyzing content for improved CTR
      Understand the role of content in SEO and driving organic traffic
      Learn to plan and structure content for websites and blogs
      Implement content cluster strategy for better topic authority
      Avoid keyword cannibalization and overlapping content issues
      Create SEO-friendly content with proper headings, meta tags, images, and internal links
      Understand keyword stuffing and how to write naturally
      Follow Google’s content guidelines & algorithm best practices
      Learn about plagiarism, its impact on SEO, and how to create original content
      Analyze content performance and optimize for higher CTR
      Prepare 3 blogs of 2000 words
      16 Technical SEO using Tools. (Screaming Frog ) What is technical SEO and its importance?
      What is XML Sitemap & How to Create?
      What is an HTML sitemap & How to Create?
      What is Robots.txt file & How to Create?
      Canonical issue: How to resolve?
      Open Graph Tags &Twitter Card
      HTTPS and security considerations
      404 page & Creating a Custom 404 page
      Finding & fixing broken links
      Setting up Redirections
      Learn to make your website crawlable & indexable for search engines
      Understand sitemaps, robots.txt & canonical fixes to avoid SEO issues
      Secure your website with HTTPS and optimize for safe browsing
      Improve user experience with custom 404 pages & redirections
      Optimize social sharing with Open Graph & Twitter Card tags
      Find and fix broken links to keep your site healthy
      Do a technical SEO setup for any website:
      Create XML & HTML sitemaps
      Configure robots.txt
      Fix canonical issues & broken links
      Add Open Graph/Twitter tags
      Set up HTTPS, custom 404 page & URL redirections
      17   Website speed and performance (with tools)
      Mobile friendliness and responsive design
      Crawl Budget Optimization
      Breadcrumbs
      Chrome Extensions for SEO Productivity
      Introduction to schema and its role
      Different Types of Schema
      How to create schema code?
      Validating code with Rich Results Test
      How to Check Schema on a page?
      Learn to boost website speed & performance using free tools
      Make your site mobile-friendly and responsive for better rankings
      Optimize crawl budget so search engines index important pages faster
      Use breadcrumbs for better navigation and SEO
      Explore Chrome extensions to improve SEO productivity
      Understand schema markup and its role in enhancing search results
      Learn types of schema and how to create them
      Validate schema using Rich Results Test and check it on pages
      Conduct a site performance & schema audit for any website:
      Test speed & mobile-friendliness and suggest improvements
      Add breadcrumbs to 3 pages
      Create and implement schema markup (Article/Product/Event) on 2 pages
      Validate schema with Rich Results Test
      Use 2 SEO Chrome extensions to analyze and improve the website
      18 Google Search Console Introduction to Google Search Console & its uses
      GSC vs GA
      How to set up GSC using various methods?
      Sitemap submission
      URL inspection
      Tracking performance, keywords, CTR, position
      Filtering and comparing performance
      Using Regex Filters & Indexing report
      Understanding and fixing technical issues
      What is Page Experience?
      What is Core Web Vitals?
      Mobile Usability
      Enhancements
      Security and Manual Actions
      URL removal
      Learn to track your website’s performance on Google search
      Understand the difference between GSC and Google Analytics
      Submit sitemaps and inspect URLs for indexing issues
      Monitor keywords, CTR, and average position to improve SEO
      Use filters, comparisons, and regex to analyze search data
      Set up Google Search Console for any website
      Submit XML sitemap
      Inspect 5 URLs for indexing and coverage issues
      Track top 10 keywords and their CTR/position
      19 Google Analytics for SEO - Building Reports What is Google Analytics and how does it work?
      How to Set Up Google Analytics?
      Understanding Users, Views, Engagement Time, Event Count
      Bounce Rate
      User and traffic acquisition
      Source and medium concepts
      Concept of Events
      Demographics of the audience
      Devices & technology of visitors
      Concept of Monetization in GA4
      How to create reports in GA4?
      How to customize reports in GA4?
      Learn to track website traffic and user behavior with Google Analytics
      Understand where your visitors come from and how they engage with your site
      Analyze bounce rate, engagement, events, and monetization metrics
      Know your audience’s demographics, devices, and technology usage
      Create and customize reports to make data-driven decisions
      Submit Website In Google Analytics and monitor performance and Behaviour
      Prepare proper 3 Reports according to SEO KPIs and Metrics.
      20 OFF - PAGE SEO Introduction to Off-page SEO
      Importance of backlinks in SEO
      Do follow vs no follow backlinks
      How to build backlinks?
      Article Submission
      QnA Submission
      Link Building Best Practices (Dos and Don'ts)
      Guest posting and outreach
      PR Submission
      Business listing
      Learn how backlinks boost your website’s authority & rankings
      Understand do-follow vs no-follow links and their impact
      Master different link-building strategies like guest posting, article & PR submissions
      Learn best practices & common mistakes in backlink building
      Get your business noticed with business listings & QnA submissions
      Create a link-building plan for a website:
      Submit articles to 2-3 platforms
      Post answers in QnA sites with backlinks
      Do guest posting on relevant websites
      Submit PR & business listings
      Identify and follow dos & don’ts of link building
      21   Infographic submission
      PDF/PPT submission
      Image Submission
      Social bookmarking
      Classified submission
      Forum Submission
      Learn to boost website visibility through different submission techniques
      Promote content using infographics, PDFs, PPTs, and images
      Build quality backlinks via social bookmarking, classified ads, and forum participation
      Improve traffic & authority of your website
      Do an off-page submission campaign for any website:
      Submit 1 infographic, 1 PDF/PPT, and 1 image to relevant platforms
      Share content on 3 social bookmarking sites
      Post 1 classified ad and participate in 1 forum discussion linking back to the website
      22 LOCAL + ECOMMERCE+ INTERNATIONAL SEO Local SEO
      Setting up Google My Business (GMB) profile
      NAP consistency (Name, Address, Phone Number)
      Local citations and directories
      Local SEO ranking factors
      Local SEO optimization techniques

      E-Commerce SEO
      Importance of eCommerce SEO
      Traditional SEO vs eCommerce SEO
      Creating High Quality Product Descriptions
      User Generated Content and Reviews
      SEO for Product Images
      Schema Markup for Product Pages

      International SEO
      Introduction to International SEO
      hreflang tags
      URL Structure for International SEO
      Best Practices
       
      Learn to get your business visible on Google Maps & local searches
      Maintain consistent Name, Address, Phone (NAP) across platforms
      Use local citations & directories to boost local authority
      Apply local SEO optimization techniques to rank higher in your city
      Set up a Google My Business profile
      Ensure NAP consistency on at least 5 local directories
      Optimize 1 business listing with categories, description, images, and reviews
      23 SEO With AI & AI Tools Understanding the capabilities of ChatGPT
      Generating blog post ideas with ChatGPT
      Creating topic clusters within seconds
      Using ChatGPT for headline ideas
      Creating SEO-friendly content outlines
      Using ChatGPT strategically for SEO content
      Writing outreach emails for guest blogging
      Creating schema markup using ChatGPT
      Learn to use ChatGPT to generate blog & content ideas instantly
      Create topic clusters and SEO-friendly content outlines in seconds
      Get headline ideas that attract clicks
      Strategically use ChatGPT for SEO-optimized content creation
      Write outreach emails for guest blogging efficiently
      Generate schema markup for better search engine understanding
       
      24 Facebook Ads Intro + Account Setup What is Facebook Advertising?
      Benefits of Facebook Advertising
      Understanding Facebook Ads Ecosystem
      Creating a Facebook Business Manager Account
      Setting Up Your Facebook Ads Account
      Navigating Facebook Ads Manager
      Learn to advertise effectively on Facebook to reach your audience
      Understand how Facebook Ads work and why they drive results
      Get familiar with the Facebook Ads ecosystem & business tools
      Set up your Business Manager & Ads account professionally
      Navigate Ads Manager to create, manage, and optimize campaigns
      Create a Facebook Ads setup for a demo business:
      Set up Business Manager & Ads account
      Configure payment methods and account settings
      Explore Ads Manager interface
      25 Understanding Campaign Structure Overview of Campaigns, Ad Sets, and Ads
      Campaign Objectives and Their Uses
      Choosing the Right Objective for Your Goal
      Understand the structure of campaigns, ad sets, and ads
      Learn to choose the right campaign objective for your marketing goal
      Know how to align objectives with business results
      Create a sample Meta Ads campaign:
      Set up 1 campaign with a clear objective
      Create 2 ad sets targeting different audiences
      Design 2 ads with images or videos
      Analyze which objective works best for your chosen goal
      26 Ads Fundamentals Ad Copy Fundamental
      Understanding Facebook Ad Formats
      Creating Effective Ad Copy
      Designing Eye-Catching Ad Creatives
      Understand Audience Targeting & Types
      Understanding Facebook Audiences
      Saved Audience,
      Custom Audience,
      Lookalike Audiences
      Facebook Ad Angle
      Fundamental Of Facebook Supportive UGC Content
      Facebook Ads Chatgpt Script
      Creative Performance Matrix
      Learn to write high-converting ad copy that grabs attention
      Understand Facebook ad formats and which to use for different goals
      Design eye-catching ad creatives to boost engagement
      Master audience targeting: Saved, Custom & Lookalike Audiences
      Learn to create ad angles that resonate with your audience
      Use UGC content to support your Facebook campaigns
      Generate ad copy using ChatGPT for faster campaign creation
      Measure performance using a creative performance matrix
      Create a Facebook Ads Campaign for any product/service:
      Write 3 different ad copies with unique angles
      Design 3 creative images/videos
      27 Ad Placement + Bidding + Troubleshooting Facebook Ad Placement
      Automatic vs. Manual Placements
      Understanding Placement Types (Feed, Stories, Reels)
      Choosing the Best Placements for Your Ads
      Budget & Bidding
      Understanding Campaign Budget Optimization (CBO)
      Setting Daily vs. Lifetime Budgets
      Bidding Strategies: Lowest Cost vs. Cost Cap
      Troubleshooting
      Understanding Ad Rejections
      Resolving Account Restrictions
      Best Practices for Policy Compliance
      Learn to choose the best ad placements (Feed, Stories, Reels) for maximum reach
      Understand automatic vs. manual placements and when to use them
      Set effective budgets using Campaign Budget Optimization (CBO), daily & lifetime budgets
      Master bidding strategies like Lowest Cost & Cost Cap for better ROI
      Troubleshoot ad rejections & account restrictions
      Follow Facebook policies to keep ads running smoothly
      Create a Facebook ad campaign:
      Test automatic vs. manual placements
      Set up CBO with daily & lifetime budgets
      Apply Lowest Cost or Cost Cap bidding
      Identify and resolve a simulated ad rejection or policy issue
      28 Traffic Campaign Website Traffic Ad Setup,
      Facebook Insights,
      Ad Tips What is Brand Safety?
      Block lists, Inventory filter,
      Topic exclusions for Facebook in-stream videos, Content type exclusions.
      Publisher List, Delivery Reports
       
      Learn to set up and run traffic campaigns on Facebook effectively
      Analyze performance using Facebook Insights to improve results
      Understand brand safety and protect your ads from inappropriate placements
      Use block lists, inventory filters, topic & content exclusions for safe ad delivery
      Evaluate ad performance with publisher lists and delivery reports
      Run a Facebook traffic campaign for a demo product or website
      Configure targeting and budget
      Apply brand safety settings: block lists, topic/content exclusions
      Analyze results using Facebook Insights & delivery reports
      Prepare a short report showing performance and improvements
      29 Facebook Pixel Setup In the Right Way Using Facebook Pixel Effectively
      Event Tracking and Custom Conversions
      Learn to track website visitors and their actions with Facebook Pixel
      Understand standard & custom events to measure conversions accurately
      Optimize ad campaigns using event data for better targeting
      Use custom conversions to track specific business goals
      Set up Facebook Pixel on a demo website
      Configure 3 standard events (e.g., ViewContent, AddToCart, Purchase)
      Create 1 custom conversion for a specific action (e.g., newsletter signup)
      Verify events & conversions are firing correctly using Pixel Helper
      30 Facebook Shopping Ads Creating Ads for Product Sales
      Create Product Feed in Facebook
      Using Dynamic Product Ads
      Optimizing E-commerce Campaigns
      Learn to create high-converting ads for your products
      Understand how to set up product feeds for Facebook/Instagram
      Use Dynamic Product Ads to show the right product to the right audience
      Optimize campaigns to get more sales at lower costs
      Create a Facebook/Instagram ad campaign for a product store:
      Upload a product feed
      Set up at least 1 Dynamic Product Ad
      Monitor and optimize the campaign for clicks, conversions, and ROAS
      31 Lead Generation Lead Generation Ad Setup,
      Lead Form Setup
      Generate Lead through Call
      Generate Lead through Instagram
      Generate Lead through WhatsApp
      Facebook Insights
      Optimizing for Lead Quality
      Learn to set up lead generation campaigns on Facebook & Instagram
      Create effective lead forms to capture user details
      Generate leads via calls, Instagram & WhatsApp
      Understand and analyze Facebook Insights for better results
      Optimize campaigns to improve lead quality and reduce wasted spend
      Run a lead generation campaign for a demo business:
      Create a Facebook/Instagram lead ad with a working lead form
      Capture leads via call & WhatsApp
      Analyze Facebook Insights to measure performance
      Apply optimizations to improve lead quality
      32 Retargeting & Conversion Setup + Reporting Analysis Retargeting & Conversion Setup
      Setting Up Retargeting Campaigns
      Segmenting Retargeting Audiences
      Dynamic Retargeting with Facebook Ads
      Facebook Ads Conversion Setup
      Reporting Analysis + Team Work
      Generating Campaign Performance Reports
      Understanding Attribution Models
      Using Data to Improve Future Campaigns
      Learn to bring back website visitors and convert them into customers
      Understand how to segment audiences for effective retargeting
      Set up dynamic retargeting campaigns on Facebook Ads
      Track and measure results with conversion tracking & reporting
      Use data & attribution models to improve future campaigns
      Create a Facebook retargeting campaign:
      Set up custom and segmented audiences
      Run dynamic retargeting ads for products/services
      Configure conversion tracking
      Generate campaign performance report
      Analyze data and suggest optimizations for better ROI
      33 Introduction to Google Ads + Account Setup What is Google Advertising?
      Benefits of Google Ads
      Google Ads Ecosystem Overview
      Creating a Google Ads Account
      Understanding Google Ads Interface
      Setting Up Billing and Preferences
      Overview of Campaign Types (Search, Display, Shopping, Video, Discovery)
      Choosing the Right Campaign Type for Your Goal
      Key Differences Between Campaign Types
      Learn how to advertise on Google to reach the right audience
      Understand the benefits of Google Ads for business growth
      Navigate the Google Ads ecosystem & interface confidently
      Set up your account, billing, and preferences correctly
      Choose the right campaign type for your marketing goals
      Understand differences between Search, Display, Shopping, Video & Discovery campaigns
      Create a live Google Ads account
      Set up billing & preferences
      Document campaign type choice, target audience, and expected results
      34 Keyword Research + Profitability Calculation Understanding Keywords and Match Types
      Using Google Keyword Planner
      Building a Keyword List
      Forecasting Keywords
      Analysis Competitor Ads
      Keyword Profitability Calculation
      Learn to research and select the right keywords for your campaigns
      Understand keyword match types, competitor analysis, and forecasting
      Calculate keyword profitability to focus on high-ROI opportunities
      Create a keyword research report for any business:
      Use Google Keyword Planner to find 20–30 keywords
      Categorize keywords by match type (broad, phrase, exact)
      Analyze competitor ads for similar keywords
      Calculate profitability/priority of each keyword
      Prepare a final keyword list ready for content or ad campaigns
      35 Audience Targeting + Bidding Strategy Bidding Strategy
      Understanding Campaign Budgets
      Bidding Strategies: Manual CPC, Enhanced CPC, Target CPA, Target ROAS
      Setting Budgets for Maximum ROI

      Audience Targeting
      Understanding Google Ads Audiences
      Custom Audiences and In-Market Audiences
      Using Remarketing Lists
      Learn to set campaign budgets and choose the right bidding strategy for maximum ROI
      Understand different audience types and how to target them effectively
      Use remarketing & custom audiences to reach the right users at the right time
      Create a Google Ads mock campaign for any business/niche:
      Set campaign budget and choose a bidding strategy (Manual CPC, Target CPA, etc.)
      Define audience targeting: custom, in-market, or remarketing list
      Prepare a report showing predicted ROI & audience reach
      36 Search Campaign + Ad Extension Setup Search Campaign

      Creating Your First Search Campaign
      Ad Groups and Their Importance
      Writing Effective Search Ads

      Ad Extensions

      Introduction to Ad Extensions
      Types of Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.)
      Best Practices for Using Ad Extensions
      Learn to set up and structure a search campaign for maximum results
      Understand how to create ad groups and write effective ads that attract clicks
      Master ad extensions to improve ad visibility and CTR
      Create a live Google Search Campaign for any niche
      Set up 1 campaign with 2–3 ad groups
      Write 3–4 search ads per ad group
      Add at least 3 types of ad extensions (Sitelinks, Callouts, Structured Snippets)
      Track basic metrics like CTR, impressions, and clicks
      37 Google Analytics Integration + Advanced Features Google Analytics Integration

      Connecting Google Ads with Google Analytics
      Analyzing Campaign Performance in Google Analytics
      Setting Up Goals and Events
      Smart Campaigns and Automated Bidding
      Dynamic Search Ads
      Setting Up a Remarketing Campaign
      Creating Remarketing Lists
      Dynamic Remarketing for E-comm
      Learn to connect Google Ads with Google Analytics and track campaign performance
      Understand goals, events, and remarketing to improve conversions
      Integrate Google Analytics with a Google Ads account
      Set up 1 goal and 2 events to track website actions
      Create a remarketing campaign with a dynamic list (e-commerce or demo product)
      Analyze campaign performance and prepare a short report with insights
      38 Youtube Ads Types of YouTube Ads
      Creating Effective Video Ads
      Analyzing YouTube Campaign Performance
      Understand different types of YouTube Ads and when to use them
      Learn to create engaging video ads that grab attention & drive action
      Gain skills to analyze campaign performance and optimize results
      Create Youtube Ads For All Types of Businesses.
      39 Display Ads / PMax Campaigns & Demand Gen Campaings  Types of Display Ads
      Creating Effective Ads Ads
      Analyzing PMax Campaigns & Demand Gen Campaings 
      Understand different types of Display Ads and when to use them
      Learn to create PMax Campaigns for entire funnel.
      Gain skills to analyze campaign performance and optimize results
      Create All types of Campaigns for different Businesses 
      40 Google Tag Manager What is GTM
      Set up Google Tag Manager
      Why are GA & GTM connected in the website
      Components in GTM
      What is Tag, Trigger & Variables
      Button Click Tracking,
      URL Tracking,
      All Link Tracking,
      Outbound Link Tracking
      File Download Tracking,
      Image Visibility Tracking,
      Learn how to set up & connect Google Tag Manager (GTM) with Google Analytics for tracking.
      Understand tags, triggers & variables and how they help in event tracking.
      Gain skills to track user interactions (button clicks, links, file downloads, images, etc.) without coding.
      Set up Google Tag Manager on a demo website.
      Create tags for button clicks, outbound links & file downloads.
      Build a report in Google Analytics showing all tracked events.
      41   Google Ads Conversion Tracking,
      Thank You Page Tracking
      Pop up Tracking,
      AJEX Form Tracking
      Text Copy tracking,
      WhatsApp button tracking,
      Learn to track every user action (thank you pages, forms, popups, buttons, text copies)
      Understand how to set up Google Ads & GTM conversion tracking step by step
      Set up Google Ads conversion tracking using GTM
      Track: Thank You Page visit, AJAX form submissions, Popup interactions, Text copy clicks, WhatsApp button clicks
      Submit a conversion tracking report with proof
      42 Project Details & Explaination A Complete Master Project Prepare Strategies & Digital Marketing Roadmap on Customized Requirements Pitching your Strategy & Solutions about the project
      43 Business Mindset, Funnel Building & Client Interactions Business Mindset & Strategic Thinking
      Funnel Building, Offer Crafting
      Client Communication & Expectation Management
      Business Mindset & Strategic Thinking
      Funnel Building, Offer Crafting
      Client Communication & Expectation Management
      Proper Strategy Making Advanced Approaches.

      FAQ (Frequently Asked Questions)

      1- How is this course different from YouTube videos?
      Most of the content on YT is a little older, this course contains all the latest things. - Also, this course is live, where you will be learning through Live classes, you can ask your doubts in the online class itself, and the YT videos are prerecorded.

      2- Can I get a certificate from this course?
      Yes, you will get an agency certificate after this course

      3- Will you help us in cracking the interview?
      Yes, we have a mock interview module in the course.

      4- Can I make instant money after this course?
      No, this course is not a quick money-making or get-quick-rich course. This course is created to enhance your Digital Marketing Skills. 

      5- Is there any refund policy?
      No, this course does not comes with Refund policy. 

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