Note : Live Classes starting from 20th September, 2025

Our Course Specialities : 

✅ Complete Practical Course/ Live Sessions 

✅ 2 Months Course - Monday - Wednesday - Friday (8:00pm - 10:00pm)

✅ Get Certified by our Agency UT Digital Media 

✅ Tasks and Assignments during each Topic based on Practical Projects and Scenarios. 

✅ Recordings will be available.

✅ Limited Seats

✅ Trainers : Sahil Sir & Umar 

✅ There is be private group / Community with batchmates. (Access will be there Post Course)

✅ Who can attend : D2C Founder , Performance Marketers, Media Buyers


1. Introduction & Orientation

Kickstart your journey with an overview of the course and what to expect.

• Set clear goals for the next few weeks.
• Understand how this course will transform your D2C marketing strategies.

2. Understanding the D2C Ecosystem Dive into the fundamentals of D2C and learn the 4 Ps of the game:

• Product: What makes a winning product in D2C?
• Price: Pricing strategies that drive conversions.
• Place: Setting up your sales channels for success.
• Promotion: Building marketing campaigns that stand out.

3. Performance Marketing (Meta Ads) Master ad campaigns with a proven structure for 2025:

• The LOSS Method: Launch, Optimize, Stabilize, Scale.
• Advanced Funnel Strategies: How to map your buyer journey.
• Scaling Hacks: Techniques to unlock higher budgets effectively. Remarketing Pro: Nail your retargeting ads like a boss. Stop Loss Optimization: Cut your losses before they hurt.
• Best ways to get new customers 
• Offer finding tool 
• CPA/ ROAS calculator 
• Unit economics calculator 
• Importance of first party data 
• How to use AI to optimise data , Take actions specific to your dashboard.
       Make reports that can be given to client. 

4. Cracking Advanced Meta Metrics Move beyond ROAS to truly measure success: Why ROAS isn’t enough (and what to track instead)
Key Metrics: AOV & LTV:

• How to calculate and boost them.
• Conversion Rate: Optimize for higher sales.
• Hook & Hold Rate: Make smarter ad decisions with these insights.
• Actionable Data: Use data analysis to guide media buying decisions.

5. Creating Ads That Convert in 2025 Craft ads that make your audience stop, scroll, and buy:

• Understand your product deeply.
• Decode buyer psychology to connect on a deeper level.
• Master competitor analysis and audience research.
• Build a buyer persona that speaks to your ideal customer.

Copywriting Secrets: Write killer static ad copy. Scriptwriting 101:

• Create engaging video ad scripts.
• AI for Ads: Use GPT to analyze and refine creative concepts.

6. Creative Analysis for Ad Success Turn good ads into great ones:

• Spotting Winners: What makes a creative thrive.
• Fixing Losers: Revive underperforming ads with data and insights.
• Scaling Ads: Take winning creatives to the next level.

7. Tracking Setup (Conversions & Conversion API)

• How to setup Facebook Pixel for Web.
• How to setup Facebook Conversion API for Server Side Tracking Improve Conversion Event Quality using Parameters.