Description:

Learn Advanced Tracking both Client Side and Server Side for all types of Platforms.

What you will learn:

• Learning Outcome 1 (Using GTM Datalayer concepts to Build Datalayer)
  Understanding the concept of building Datalayer according to the technology of the wesbite. You will be able to build datalayer for all types of websites (Wordpress + Shopify + Custom Coded)
• Learning Outcome 2 (GA4 Client Side + Server Side Tracking)
  You will be able to create standard and custom events in GA4 for normal as well as ecommerce websites build on Wordpress/Shopify and Custom coded website through client side GTM & also Server side GTM. 
• Learning Outcome 3 (Google Ads Conversion + Enhanced Conversion Setup
  Learn the Google Ads Conversion Tracking with Enhanced Conversion for Lead Generation as well as ecommerce (WoCommerce + Shopify) . 
• Learning Outcome 4 (Facebook Pixel Advanced Tracking + FB Conversion API on all types of Websites)
  Learn Complete Facebook Pixel + Conversion API setup with deduplication and concept of Event match quality
• You will be getting all Done For you Documents so that you can implement all the tracking according to your requirement.

Who can enrol in this course? 

1- Facebook & Google Ads Practitioners (Looking for growth in career)
2- Performance Marketers 
3- If you really want to upskill your Performance Marketing Game.
4- If you don’t know real Tracking. 
5- If you ecommerce tracking is broken.
6- If you want to learn latest tracking approaches