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| Item Details | Price | ||
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17th March - Live Special Digital Marketing Batch for Beginners
Instructor: UT Digital Media Trainer : Ankur Sir
Language: English and Hindi
Validity Period: Lifetime
$250
Certified Digital Marketing for Beginners: Special Course
( A Course of Absolute Beginners)
Batch starting from 17th March 2025
Timings: 7:30 pm -9:30 pm (Monday - Friday)
Duration: 3 Months
- Complete Practical Course.
- 3 Months Course - Monday to Friday (2 hours Daily).
- Get Certified by our Agency UT Digital Media
- Get Google / Hubspot Certifications
- Tasks and Assignments during each Topic based on Practical Projects and Scenarios.
- Recordings will be available.
- Limited Seats
- Expert Trainer - Ankur Sir. (7+ Yrs Experience)
- There will be private WhatsApp group with batchmates
| Module | Day Frame | Module Name | Topic |
| 1 | Day 1 | Fundamentals of Digital Marketing | What is Digital Marketing Benefits of Digital Marketing Scope Of Digital Marketing Requirements in Digital Marketing Types Of Marketing Job Opportunities In Digital Marketing |
| 2 | Day 2 | Understanding Domain & Hosting | Introduction of Domain & Hosting Types of Domain & How to Select a Domain? What is Hosting, Types Of Hosting & How To Purchase Hosting? |
| Day 3 | WordPress Installation | What is WordPress? Why We Use WordPress? Different CMS to Design Website Like WordPress? How to Install WordPress On Localhost? How to Install WordPress on Live Hosting Server? Wordpress Dashboard Overview What are Pages? What are the Important Pages according to the website? How do you create Pages in WordPress? WordPress Basic Settings What is Category & How do I create Category? |
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| Day 4 | Website Design - Continue | What are the Themes, Important themes according to the website How to install the Theme? What is the Header Menu & How to create It? What is Category Menu & How to Create It? What are Plugins & Important plugins for a WordPress Website? How to Install & Configure WordPress Plugins? |
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| Day 5 | Website Design - Continue | How to Create a Website Header based on the theme? How to create Footer Based on Theme? Page Design: Overview of Elementor Understanding of the designing process Elementor Basic Settings Design Page With Elementor Design Lead Form with Elementor & Configuration |
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| Day 6 | Elementor Designing | Elementor Basic Settings Design Page With Elementor Design Lead Form with Elementor & Configuration Design Custom Header & Footer with Elementor Design condition-based popup with Elementor |
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| Day 7 | E-Commerce Website | Introduction of E-Commerce Website E-Commerce Plugin Configuration How to Create Product Category? How to Create Product Category Menu? What is Shipping Charges & How to Configure? How to Configure Taxes according to India Online Payment Integration How to Upload Single Products? |
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| Day 8 | E-Commerce Product Upload | How to upload Variable Products? Configure Taxes & Shipping charges on Products? Bulk Uploading |
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| 3 | Day 9 | SEO Introduction | What is SEO? Why is SEO important? What are Search Engines, and how do they work? What is SERP? SERP Features White hat vs Black hat vs Gray hat SEO |
| Day 10 | Keyword Research | What are keywords in SEO? Importance of Keyword Research Types of Keywords Understanding Search Intent LSI Keywords Best tools for keyword research How to do Keyword Research? Keyword Search Volume and Competition Analysis How to Find Long Tail Keywords? Reverse keyword research |
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| Day 11 | On Page SEO | What is on-page SEO & its importance? How to optimize meta tags? How to write an effective meta title? What is Meta Description & How to write meta description? |
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| What are Heading Tags & How to Create? What is Meta Keywords? What is Image SEO? Important Factors? Internal linking strategies to rank a website? Optimise website for Voice SEO? |
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| What is Anchor text & How to create? What is the website structure and why it matter in SEO? SEO-friendly URL structure Subdomain vs directory for multilocation On-page SEO Checklist |
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| Day 12 | SEO For Content | Role of Content in SEO Create Content Planning for Website or Blog Content Cluster Strategy Avoiding Keyword Cannibalization What is SEO-friendly content and its elements? Understanding keyword stuffing Google's Algorithms & Content Guidelines What is Plagiarism and how to avoid it? Analyzing content for improved CTR |
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| Day 13 | Technical SEO | What is technical SEO and its importance? What is XML Sitemap & How to Create? What is an HTML sitemap & How to Create? What is Robots.txt file & How to Create? Canonical issue: How to resolve? Open Graph Tags &Twitter Card HTTPS and security considerations 404 page & Creating a Custom 404 page Finding & fixing broken links Setting up Redirections |
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| Day 14 | Website speed and performance (with tools) Mobile friendliness and responsive design Crawl Budget Optimization Breadcrumbs Chrome Extensions for SEO Productivity Introduction to schema and its role Different Types of Schema How to create schema code? Validating code with Rich Results Test How to Check Schema on a page? |
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| Day 15 | Search Console | Introduction to Google Search Console & its uses GSC vs GA How to set up GSC using various methods? Sitemap submission URL inspection Tracking performance, keywords, CTR, position Filtering and comparing performance Using Regex Filters & Indexing report Understanding and fixing technical issues What is Page Experience? What is Core Web Vitals? Mobile Usability Enhancements Security and Manual Actions URL removal |
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| Day 16 | Google Analytics / GA4 | What is Google Analytics and how does it work? How to Set Up Google Analytics? Understanding Users, Views, Engagement Time, Event Count Bounce Rate User and traffic acquisition Source and medium concepts Concept of Events Demographics of the audience Devices & technology of visitors Concept of Monetization in GA4 How to create reports in GA4? How to customize reports in GA4? |
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| Day 17 | Off Page SEO | Introduction to Off-page SEO Importance of backlinks in SEO Do follow vs no follow backlinks How to build backlinks? Article Submission QnA Submission Link Building Best Practices (Dos and Don'ts) Guest posting and outreach PR Submission Business listing |
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| Day 18 | Infographic submission PDF/PPT submission Image Submission Social bookmarking Classified submission Forum Submission Directory submission |
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| Day 19 | Local SEO + E-Commerce + International SEO | Local SEO Setting up Google My Business (GMB) profile NAP consistency (Name, Address, Phone Number) Local citations and directories Local SEO ranking factors Local SEO optimization techniques E-Commerce SEO Importance of eCommerce SEO Traditional SEO vs eCommerce SEO Creating High Quality Product Descriptions User Generated Content and Reviews SEO for Product Images Schema Markup for Product Pages Introduction to local SEO International SEO Introduction to International SEO hreflang tags URL Structure for International SEO Best Practices |
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| Day 20 | SEO with AI | Understanding the capabilities of ChatGPT Generating blog post ideas with ChatGPT Creating topic clusters within seconds Using ChatGPT for headline ideas Creating SEO-friendly content outlines Using ChatGPT strategically for SEO content Writing outreach emails for guest blogging Creating schema markup using ChatGPT |
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| 4 | Day 21 | Facebook Ads Intro + Account Setup | What is Facebook Advertising? Benefits of Facebook Advertising Understanding Facebook Ads Ecosystem Creating a Facebook Business Manager Account Setting Up Your Facebook Ads Account Navigating Facebook Ads Manager |
| Day 22 | Understanding Campaign Structure | Overview of Campaigns, Ad Sets, and Ads Campaign Objectives and Their Uses Choosing the Right Objective for Your Goal |
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| Day 23 | Ads Fundamentals | Ad Copy Fundamental Understanding Facebook Ad Formats Creating Effective Ad Copy Designing Eye-Catching Ad Creatives Understand Audience Targeting & Types Understanding Facebook Audiences Saved Audience, Custom Audience, Lookalike Audiences Facebook Ad Angle Fundamental Of Facebook Supportive UGC Content Facebook Ads Chatgpt Script Creative Performance Matrix |
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| Day 24 | Ad Placement + Bidding + Troubleshooting | Facebook Ad Placement Automatic vs. Manual Placements Understanding Placement Types (Feed, Stories, Reels) Choosing the Best Placements for Your Ads Budget & Bidding Understanding Campaign Budget Optimization (CBO) Setting Daily vs. Lifetime Budgets Bidding Strategies: Lowest Cost vs. Cost Cap Troubleshooting Understanding Ad Rejections Resolving Account Restrictions Best Practices for Policy Compliance |
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| Day 25 | Traffic Campaign | Website Traffic Ad Setup, Facebook Insights, Ad Tips What is Brand Safety? Block lists, Inventory filter, Topic exclusions for Facebook in-stream videos, Content type exclusions. Publisher List, Delivery Reports |
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| Day 26 | Facebook Pixel Setup In the Right Way | Using Facebook Pixel Effectively Event Tracking and Custom Conversions |
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| Day 27 | Lead Generation | Lead Generation Ad Setup, Lead Form Setup Generate Lead through Call Generate Lead through Instagram Generate Lead through WhatsApp Facebook Insights Optimizing for Lead Quality |
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| Day 28 | Facebook Shopping Ads | Creating Ads for Product Sales Create Product Feed in Facebook Using Dynamic Product Ads Optimizing E-commerce Campaigns |
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| Day 29 | Retargeting & Conversion Setup + Reporting Analysis | Retargeting & Conversion Setup Setting Up Retargeting Campaigns Segmenting Retargeting Audiences Dynamic Retargeting with Facebook Ads Facebook Ads Conversion Setup Reporting Analysis + Team Work Generating Campaign Performance Reports Understanding Attribution Models Using Data to Improve Future Campaigns |
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| 5 | Day 30 | Introduction to Google Ads + Account Setup | What is Google Advertising? Benefits of Google Ads Google Ads Ecosystem Overview Creating a Google Ads Account Understanding Google Ads Interface Setting Up Billing and Preferences Overview of Campaign Types (Search, Display, Shopping, Video, Discovery) Choosing the Right Campaign Type for Your Goal Key Differences Between Campaign Types |
| Day 31 | Keyword Research + Profitability Calculation | Understanding Keywords and Match Types Using Google Keyword Planner Building a Keyword List Forecasting Keywords Analysis Competitor Ads Keyword Profitability Calculation |
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| Day 32 | Audience Targeting + Bidding Strategy | Bidding Strategy Understanding Campaign Budgets Bidding Strategies: Manual CPC, Enhanced CPC, Target CPA, Target ROAS Setting Budgets for Maximum ROI Audience Targeting Understanding Google Ads Audiences Custom Audiences and In-Market Audiences Using Remarketing Lists |
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| Day 33 | Search Campaign + Ad Extension | Setup Search Campaign Creating Your First Search Campaign Ad Groups and Their Importance Writing Effective Search Ads Ad Extensions Introduction to Ad Extensions Types of Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.) Best Practices for Using Ad Extensions |
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| Day 34 | Setup Display + Video Campaign | Display Campaign Overview of Display Campaigns Creating Display Ads Targeting Options in Display Campaigns Video Campaign Introduction to Video Ads Creating a Video Campaign on YouTube Targeting Options for Video Campaigns |
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| Day 35 | Google Shopping Camapign | Overview of Google Shopping Ads Setting Up a Merchant Center Account Creating a Shopping Campaign |
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| Day 36 | Performance Tracking + Optimization Techniques | Performance Techniques Key Metrics in Google Ads (CTR, CPC, Quality Score) Using Google Ads Reports Understanding Conversion Tracking Optimization Techniques Improving Quality Score Ad Testing Optimizing Underperforming Campaigns |
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| 6 | Day 37 | Google Analytics Integration + Advanced Features | Google Analytics Integration Connecting Google Ads with Google Analytics Analyzing Campaign Performance in Google Analytics Setting Up Goals and Events Advance Features Smart Campaigns and Automated Bidding Dynamic Search Ads Setting Up a Remarketing Campaign Creating Remarketing Lists Dynamic Remarketing for E-commerce |
| 7 | Day 38 | Youtube Ads | Types of YouTube Ads Creating Effective Video Ads Analyzing YouTube Campaign Performance |
| Day 39 | Common Issues and Troubleshooting | Resolving Ad Disapprovals Understanding and Fixing Policy Violations Best Practices for Compliance Doubt Session |
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| 8 | Day 40 | Google Tag Manager | What is GTM Setup Google Tag Manager Why are GA & GTM connected in the website Components in GTM What is Tag, Trigger & Variables Button Click Tracking, URL Tracking, All Link Tracking, Outbound Link Tracking File Download Tracking, Image Visibility Tracking, |
| Day 41 | Google Tag Manager Day 2 Trackings | WPContact Form 7 Submit tracking, Google Ads Conversion Tracking, Thank You Page Tracking Pop up Tracking, AJEX Form Tracking Text Copy tracking, WhatsApp button tracking, |
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| 9 | 2-3 Classes | Interview Prep. | How to Prepare for Interview / Mock Interviews after every Module |
FAQ (Frequently Asked Questions)
1- How is this course different from YouTube videos?
Most of the content on YT is a little older, this course contains all the latest things. - Also, this course is live, where you will be learning through Live classes, you can ask your doubts in the online class itself, and the YT videos are prerecorded.
2- Can I get a certificate from this course?
Yes, you will get an agency certificate after this course
3- Will you help us in cracking the interview?
Yes, we have a mock interview module in the course.
4- Can I make instant money after this course?
No, this course is not a quick money-making or get-quick-rich course. This course is created to enhance your Digital Marketing Skills.
5- Is there any refund policy?
No, this course does not comes with Refund policy.
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